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Madmen in Shanghai
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
Knowledge, Power, and Networks
This volume examines the formidable transformation of elites in China in the Republican period and how the redistribution of power, wealth and knowledge among the newly formed elites left a deep imprint on the rise of modern China up to this day.
Shaping the Digital Dissertation
This volume is a timely intervention that not only helps demystify the idea of a digital dissertation for students and their advisors, but will be broadly applicable to the work of librarians, administrators, and anyone else concerned with the future of graduate study in the humanities and digital scholarly publishing. Roxanne Shirazi, The City University of New York Digital dissertations have been a part of academic research for years now, yet there are still many questions surrounding their processes. Are interactive dissertations significantly different from their paper-based counterparts? What are the effects of digital projects on doctoral education? How does one choose and defend a dig...
Madmen in Shanghai
Madmen in Shanghai: A Social History of Advertising in modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
La publicité en Chine
La publicité en Chine : naissance d’une industrie (1914–1956) propose une perspective novatrice sur l'émergence de la société de consommation chinoise à travers une analyse historique approfondie de l'industrie publicitaire dans la Chine pré-communiste. En s'appuyant sur des sources primaires jusqu'ici inexploitées (littérature professionnelle, journaux, photographies, archives municipales), ce livre retrace la formation et l'influence croissante des agences et des associations de publicitaires professionnels. Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans l’introduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des « quatre cents millions de consommateurs ». Ce livre intéressera des chercheurs et étudiants spécialistes de l'histoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing.
Shaping the Digital Dissertation
Digital dissertations have been a part of academic research for years now, yet there are still many questions surrounding their processes. Are interactive dissertations significantly different from their paper-based counterparts? What are the effects of digital projects on doctoral education? How does one choose and defend a digital dissertation? This book explores the wider implications of digital scholarship across institutional, geographic, and disciplinary divides. The volume is arranged in two sections: the first, written by senior scholars, addresses conceptual concerns regarding the direction and assessment of digital dissertations in the broader context of doctoral education. The sec...
The China Firm
What roles did Americans play in the expanding global empires of the nineteenth century? Thomas M. Larkin examines the Hong Kong–based Augustine Heard & Company, the most prominent American trading firm in treaty-port China, to explore the ways American elites at once made and were made by British colonial society. Following the Heard brothers throughout their firm’s rise and decline, The China Firm reveals how nineteenth-century China’s American elite adapted to colonial culture, helped entrench social and racial hierarchies, and exploited the British imperial project for their own profit as they became increasingly invested in its political affairs and commercial networks. Through th...
