Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
How Brands Become Icons
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be bu...
A Genealogical History of the Holt Family in the United States
Facsimile reproduction by the Higginson Book Company.
Official Register
None
Scanning Electron Microscopy
Scanning Electron Microscopy provides a description of the physics of electron-probe formation and of electron-specimen interactions. The different imaging and analytical modes using secondary and backscattered electrons, electron-beam-induced currents, X-ray and Auger electrons, electron channelling effects, and cathodoluminescence are discussed to evaluate specific contrasts and to obtain quantitative information.
Self-Organized Organic Semiconductors
This book focuses on the exciting topic on self-organized organic semiconductors – from materials to device applications. It offers up-to-date and accessible coverage of self-organized semiconductors for organic chemistry, polymer science, liquid crystals, materials science, material engineering, electrical engineering, chemical engineering, optics, optic-electronics, nanotechnology and semiconductors. Chapters cover chemistry, physics, processing, and characterization. The applications include photovoltaics, light-emitting diodes (LEDs), and transistors.
The New England Historical and Genealogical Register
Beginning in 1924, Proceedings are incorporated into the Apr. number.
Scanning Electron Microscopy
Vols. for 1968-77 include the proceedings of the annual Scanning Electron Microscope Symposium, sponsored by the IIT Research Institute, and other workshops.
