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How Brands Become Icons
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be bu...
A Dictionary of British Place-Names
From Abbas Combe to Zennor, this dictionary gives the meaning and origin of place names in the British Isles, tracing their development from earliest times to the present day.
Official Register
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Extended Defects in Semiconductors
Covering topics that are especially important in electronic device development, this book surveys the properties, effects, roles and characterization of structurally extended defects in semiconductors. The basic properties of extended defects are outlined, and their effect on the electronic properties of semiconductors, their role in semiconductor devices, and techniques for their characterization are discussed. This text is suitable for advanced undergraduate and graduate students in materials science and engineering, and for those studying semiconductor physics.
The Burnham Family
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Imperial College Inaugural Lectures in Materials Science and Materials Engineering
This volume contains six important articles in materials science and materials engineering, based upon inaugural lectures given by professors at Imperial College, London. Each author deals with an area of work in which he has been involved over a period of years, and gives a personal account, partly historical, of the main features and importance of his subject. The topics covered include: the strength and deformation of metals, the brittle behaviour of ceramics, electrical materials, biomaterials, friction and lubrication, and modern engineering adhesives.
Mapping Leisure
This volume addresses the rich and varied thoughts, concepts, approaches and leisure practices in sixteen countries of three continents---Australia, Asia and Africa. The chapters showcase the diversity in the forms and ways in which the idea and practice of leisure have developed across space and time. However, the common thread through the chapters is that concepts and practices of leisure are found all over the world, from pre-historic settlements to the present-day consumer societies. Seemingly, being at leisure is a capacity of the human species present at birth and which develops in a variety of individual and societal contexts. Even in situations where leisure gets little official recognition as being an aspect of life---such as under colonial rule or in extremely work-centric societies---it needs to be contextually understood. This is a welcome addition to the literature on leisure studies from a global and comparative perspective.
