Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Indian Business Case Studies Volume VI
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Ethnic Knowledge and Perspectives of Medicinal Plants
This new 2-volume set aims to share and preserve ethnic and traditional knowledge of herbal medicine and treatments, while also emphasizing the link between biodiversity, human nutrition, and food security. Ethnic Knowledge and Perspectives of Medicinal Plants is divided into two volumes, with volume 1 focusing on the traditional use of curative properties and treatment strategies of medicinal plants, and volume 2 addressing the varied nutritional and dietary benefits of medicinal plants and the practice of Ayurveda. Both volumes stress the importance of bioresources for human nutrition and nutraceuticals based on ethnic knowledge and the need for efforts to protect biodiversity in many regi...
Fatigue, Durability, and Fracture Mechanics
This book presents selected papers presented during Fatigue Durability India 2019. The contents of this volume discuss advances in the field of fatigue, durability, and fracture, and cover mechanical failure and its applications. The chapters cover a wide spectrum of topics, including design, engineering, testing and computational evaluation of the components or systems for fatigue, durability, and fracture mechanics. The contents of this book will appeal not only to academic researchers, but also to design engineers, failure analysts, maintenance engineers, certification personnel, and R&D professionals involved in a wide variety of industries.
Emerging Technologies for Sustainability
The theme of conference is Emerging Technologies for Sustainability. Sustainability tends to be problem driven and oriented towards guiding decision making. The goal is to raise the global standard of living without increasing the use of resources beyond global sustainable levels. The conference is intended to act as a platform for researchers to share and gain knowledge, showcase their research findings and propose new solutions in policy formulation, design, processing and application of green materials, material selection, analysis, green manufacturing, testing and synthesis, thereby contributing to the creation of a more sustainable world.
The Handbook of Market Design
This Handbook brings together the latest research on applied market design. It surveys matching markets: environments where there is a need to match large two-sided populations to one another, such as law clerks and judges or patients and kidney donors.
Proceedings of the National Aerospace Propulsion Conference
This book presents the select proceedings of the 3rd National Aerospace Propulsion Conference (NAPC 2020). It discusses the recent trends in the area of aerospace propulsion technologies covering both air-breathing and non-air-breathing propulsion. The topics covered include state-of-the-art design, analysis and developmental testing of gas turbine engine modules and sub-systems like compressor, combustor, turbine and alternator; advances in spray injection and atomization; aspects of combustion pertinent to all types of propulsion systems and nuances of space, missile and alternative propulsion systems. The book will be a valuable reference for beginners, researchers and professionals interested in aerospace propulsion and allied fields.
Marketing
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and spec...
Viral Marketing
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Proceedings of the National Aerospace Propulsion Conference
This volume presents selected papers presented during the National Aerospace Propulsion Conference (NAPC) held at Indian Institute of Technology Kharagpur. It brings together contributions from the entire propulsion community, spanning air-breathing and non-air-breathing propulsion. The papers cover aerospace propulsion-related topics, and discuss relevant research advances made in this field. It will be of interest to researchers in industry and academia working on gas turbine, rocket, and jet engines.
