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MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Available with InfoTracr Student Collections http: //gocengage.com/infotrac.
Blockchain technology is an emerging distributed, decentralized architecture and computing paradigm, which has accelerated the development and application of cloud, fog and edge computing; artificial intelligence; cyber physical systems; social networking; crowdsourcing and crowdsensing; 5g; trust management and finance; and other many useful sectors. Nowadays, the primary blockchain technology uses are in information systems to keep information secure and private. However, many threats and vulnerabilities are facing blockchain in the past decade such 51% attacks, double spending attacks, etc. The popularity and rapid development of blockchain brings many technical and regulatory challenges ...
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This volume provides the most current research on smart cities. Specifically, it focuses on the economic development and sustainability of smart cities and examines how to transform older industrial cities into sustainable smart cities. It aims to identify the role of the following elements in the creation and management of smart cities:• Citizen participation and empowerment • Value creation mechanisms • Public administration• Quality of life and sustainability• Democracy• ICT• Private initiatives and entrepreneurship Regardless of their size, all cities are ultimately agglomerations of people and institutions. Agglomeration economies make it possible to attain minimum efficie...
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This volume of Molecular Biology of Hematopoiesis is dedicated to John W. Adam son, M. D. , Tadamitsu Kishimoto, M. D. , Robert C. Gallo, M. D. , Arthur W. Nienhuis, M. D. , and Franco Mandelli, M. D. , for their contributions in developing an overall view of the state-of-the-art knowledge in the field of hematopoiesis. Richard Champlin, among other renowned clinicians, presented updated information on stem cells and T-cell depletion for bone marrow transplant. A clinical update on thrombopoietin was presented by Pamela Hunt of Amgen and by Kenneth Kaushansky. Arthur Nienhuis' and Katherine Turner's contribu tions to our current knowledge and advances in the fields of growth factors and gene...
The Renaissance marked a turning point in Europe’s relationship to Arabic thought. On the one hand, Dag Nikolaus Hasse argues, it was the period in which important Arabic traditions reached the peak of their influence in Europe. On the other hand, it is the time when the West began to forget, and even actively suppress, its debt to Arabic culture. Success and Suppression traces the complex story of Arabic influence on Renaissance thought. It is often assumed that the Renaissance had little interest in Arabic sciences and philosophy, because humanist polemics from the period attacked Arabic learning and championed Greek civilization. Yet Hasse shows that Renaissance denials of Arabic influe...