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Velocity
Retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits.
Velocity 2.0
Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.
Velocity Overdrive
"Velocity Overdrive shifts the discussion of velocity principles and metrics to the next level. Across North America, dealers are no longer assured of profitability and prosperity. Today's environment is defined by increased competition, a greater degree of market volatility, ongoing margin compression and fast-changing consumer expectations." -- Page 2 of cover.
Gross Deception
A journey of discovering and correcting a hole in the used car universe. Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work. Referred to as ProfitTime, Dale's solution includes both the “New Math of Used Vehicles” and the “Investment Score” system, helping you to know the ROI and net profit potential of every vehicle. With Dale’s ProfitTime solution you will: • Invigorate your cash flow • Increase your sales volume • Introduce new metrics • Initiate value-based management • Identify market shifts Through metric and methodology, Gross Deception will restructure how you view a car’s time on the lot.
Like I See It
Simply Selling More Cars Won’t Be Enough: Revolutionizing the Retail Automotive Industry Dale Pollak believes that the car business—and the dealers who make their living in it—are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry’s true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer p...
Theory of 5
None of us live alone. We are a reflection of those around us. Look at your spouse, co-workers, relatives or the friends you have had since childhood. In most cases, your income, happiness, relationships, health, political views and prosperity will be the “average” of these five people. This is why parents are worried about the influences in their child’s group of friends; those around us will have an impact — either positive or negative — on our income, attitude, goals and future. The Theory of 5 is based on the philosophy of making this idea work for us. With the Theory, we find mentors in the different areas of our lives that matter most to our happiness and prosperity: • Spirituality • Marriage • Parenting • Business and Finance • Health By listening to their advice and asking them to guide and challenge us, we begin to walk the best path to our best selves. Start gathering your personal group with The Theory of 5 today and get ready for prosperity built on the foundation of time-tested traditions and fresh ideas.
Whole Truth
Dale Pollak unveils the truth, and nothing but the whole truth, on how to make more money from selling wholesale vehicles As a cofounder of the successful dealership, Pollak Cadillac, with nearly four decades of experience, Dale Pollak's insight is invaluable to both car enthusiasts and to those in the automotive industry alike. He was the sole founder of vAuto--a premier inventory management solution provider for franchise and independent dealers--and now serves as the executive vice president at Cox Automotive. His groundbreaking text Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business dissects the systemic difficulties that dealers and car w...
The Automotive Manifesto
If you're a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you're wrong.Connection is the new currency. Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you're not willing to be among the most innovative thinkers regarding brand connection, you're simply not going to survive, let alone thrive. The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn't conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that's infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can't change with the times.
Whole Truth
Dale Pollak unveils the truth, and nothing but the whole truth, on how to make more money from selling wholesale vehicles As a cofounder of the successful dealership, Pollak Cadillac, with nearly four decades of experience, Dale Pollak’s insight is invaluable to both car enthusiasts and to those in the automotive industry alike. He was the sole founder of vAuto—a premier inventory management solution provider for franchise and independent dealers—and now serves as the executive vice president at Cox Automotive. His groundbreaking text Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business dissects the systemic difficulties that dealers and c...
