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BUKU AJAR MANAJEMEN STRATEGI
Buku Ajar Manajemen Strategis ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang Manajemen Strategis. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di berbagai bidang Ilmu yang terkait dengan manajemen. Buku ini umum dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Manajemen Strategis dan menyesuaikan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari Pengantar Manajemen Strategis, Analisis Lingkungan Bisnis, Penetapan Strategi Bisnis, Sumber Daya dan Kapabilitas Perusahaan, Strategi Bersaing dalam bisnis, Implementasi Strategi Bisnis, Manajemen Perubahan dan Inovasi, Manajemen Strategis pada Era Digital, Tantangan dan Peluang Manajemen Strategis di Masa Depan, dan di tutup dengan materi mengenai Rencana Bisnis digital beserta studi kasus. Buku Ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dapat digunakan dalam kegiatan pembelajaran.
Modeling Economic Growth in Contemporary Indonesia
Modeling Economic Growth in Contemporary Indonesia explores Indonesia's most recent business and economic developments with chapters covering topics such as SMEs, public companies, stock markets, government, or non-profit organizations to explain the economic growth and relevant factors.
Pengantar & Model Kewirausahaan Era Digital
Buku "Pengantar & Model Kewirausahaan Era Digital" membahas tentang kewirausahaan di era digital dan bagaimana penggunaan teknologi dapat membantu membangun bisnis yang sukses. Buku ini ditulis oleh beberapa penulis yang ahli dalam bidang kewirausahaan dan teknologi. Buku ini dimulai dengan pengantar mengenai kewirausahaan, termasuk definisi, sejarah, dan evolusi kewirausahaan. Kemudian, buku ini membahas peran teknologi dalam kewirausahaan, termasuk bagaimana teknologi dapat membantu dalam proses penciptaan, pengembangan, dan pemasaran produk atau jasa. Secara keseluruhan, buku "Pengantar & Model Kewirausahaan Era Digital" adalah sumber yang bermanfaat bagi para calon pengusaha yang ingin memulai bisnis di era digital. Buku ini juga dapat membantu pengusaha yang sudah ada untuk mengembangkan bisnis mereka dengan memanfaatkan teknologi dan inovasi terbaru.
Environmental, Social, and Governance Perspectives on Economic Development in Asia
This volume of the International Symposia in Economic Theory and Econometrics explores the latest economic and financial developments in Asia.
The Creative Thinking Handbook
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
Customer Experience Management Rebooted
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Customer experience management is not about managing every objective “experience” your customers have with you. It’s about understanding, measuring and creating “experiences” that customers “value”. So while service and efficiency are wonderful things, they represent "business as usual"; the ticket to the game, the platform from which “experiences” are created not the experience...
Enterprise Marketing Management
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving...
Globalization, Income Distribution and Sustainable Development
Globalization, Income Distribution and Sustainable Development: A theoretical and empirical investigation focuses on the impact of globalization on income distribution in a wider perspective and exploring the impact of globalization on sustainable development in a range of countries across the globe.
