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Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensiv...
Sport Consumer Behaviour
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport...
Strategic Sport Marketing
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marke...
Amish and Amish Mennonite Genealogies
This encyclopedia for Amish genealogists is certainly the most definitive, comprehensive, and scholarly work on Amish genealogy that has ever been attempted. It is easy to understand why it required years of meticulous record-keeping to cover so many families (144 different surnames up to 1850). Covers all known Amish in the first settlements in America and shows their lineage for several generations. (955pp. index. hardcover. Pequea Bruderschaft Library, revised edition 2007.)
Secret of the Super-small Superstar
Daniel knows it would be dangerous if anyone found out about his tiny twin brother. But when his sister accidentally posts a video of Pablo on her blog, Daniel is catapulted to instant stardom. Everyone is wowed by his special-effects skills—because there couldn’t actually be a miniature boy dancing on camera, could there? Daniel’s fear of Pablo being discovered is soon overshadowed by the lure of superstardom. Everyone is thrilled for him—except Pablo. Pablo can’t help but be jealous—after all, it’s his talent that’s getting Daniel noticed. Pablo’s tired of being left in the background, and decides it’s time for a drastic move. Will Daniel come to his senses before Pablo changes their lives forever?
Encyclopedia of Sports Management and Marketing
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
A Companion to Kant
This Companion provides an authoritative survey of the whole range of Kant’s work, giving readers an idea of its immense scope, its extraordinary achievement, and its continuing ability to generate philosophical interest. Written by an international cast of scholars Covers all the major works of the critical philosophy, as well as the pre-critical works Subjects covered range from mathematics and philosophy of science, through epistemology and metaphysics, to moral and political philosophy
