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Fabless
The purpose of this book is to illustrate the magnificence of the fabless semiconductor ecosystem, and to give credit where credit is due. We trace the history of the semiconductor industry from both a technical and business perspective. We argue that the development of the fabless business model was a key enabler of the growth in semiconductors since the mid-1980s. Because business models, as much as the technology, are what keep us thrilled with new gadgets year after year, we focus on the evolution of the electronics business. We also invited key players in the industry to contribute chapters. These "In Their Own Words" chapters allow the heavyweights of the industry to tell their corporate history for themselves, focusing on the industry developments (both in technology and business models) that made them successful, and how they in turn drive the further evolution of the semiconductor industry.
Mobile Unleashed
This is the origin story of technology super heroes: the creators and founders of ARM, the company that is responsible for the processors found inside 95% of the world's mobile devices today. This is also the evolution story of how three companies - Apple, Samsung, and Qualcomm - put ARM technology in the hands of billions of people through smartphones, tablets, music players, and more. It was anything but a straight line from idea to success for ARM. The story starts with the triumph of BBC Micro engineers Steve Furber and Sophie Wilson, who make the audacious decision to design their own microprocessor - and it works the first time. The question becomes, how to sell it? Part I follows ARM ...
Interconnected Worlds
The global electronics industry is one of the most innovation-driven and technology-intensive sectors in the contemporary world economy. From semiconductors to end products, complex transnational production and value-generating activities have integrated diverse macro-regions and national economies worldwide into the "interconnected worlds" of global electronics. This book argues that the current era of interconnected worlds started in the early 1990s when electronics production moved from systems dominated by lead firms in the United States, Western Europe, and Japan towards increasingly globalized and cross-macro-regional electronics manufacturing centered in East Asia. By the 2010s, this ...
Social Media Geek-to-Geek
Geeks tend to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.Social Media Geek-to-Geek explores the increasingly vital role that social media can play in technology marketing efforts and reveals how you, in a marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this handy title enables every technology marketer to appreciate the galvanizing capabilities of social media, all made possible by geek abilities, intelligence and insight.
Chip War
An epic account of the decades-long battle to control what has emerged as the world’s most critical resource—microchip technology—with the United States and China increasingly in conflict. You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping...
Sustaining Moore’s Law
In 1965, Intel co-founder Gordon Moore, in ""Cramming more components onto Integrated Circuits"" in Electronics Magazine (April 19, 1965), made the observation that, in the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. Since its inception in 1965 until recent times, this law has been used in the semiconductor industry to guide investments for long-term planning as well as to set targets for research and development. These investments have helped in a productive utilization of wealth, which created more employment opportunities for semiconductor industry professionals. In this way, the development of Moore's Law has help...
SoC Emulation
When you turn the key in a modern car, you set in motion a chain of electronic events more complex, in some cases, than you'll find in a Boeing 787 or an F22 jet-fighter. The magic that makes this possible is captured in the many System-on-Chip (SoC) devices and software you'll find buried around the car. Leveraging many of the concepts at the heart of your smartphone, each of these SoC devices is itself very complex and must be validated extensively before manufacturing, to prove that it will always operate correctly and safely. Traditional methods used in validation, primarily simulation, are still widely used but are simply too slow to allow for the exhaustive levels of testing required t...
Semiconductor-based Sensors
This book provides a comprehensive summary of the status of emerging sensor technologies and provides a framework for future advances in the field. Chemical sensors have gained in importance in the past decade for applications that include homeland security, medical and environmental monitoring and also food safety. A desirable goal is the ability to simultaneously analyze a wide variety of environmental and biological gases and liquids in the field and to be able to selectively detect a target analyte with high specificity and sensitivity. The goal is to realize real-time, portable and inexpensive chemical and biological sensors and to use these as monitors for handheld gas, environmental p...
Prototypical
The first half of "PROTOTYPICAL" is a concise history of FPGA-based prototyping. We go back to the beginning, briefly introducing the debut of the Altera EP300 in 1984 and the Xilinx XC2064 in 1985. We then discuss the tipping point for what would become FPGA-based prototyping: the introduction of the Quickturn Systems RPM in May 1988. Strictly speaking, the RPM was an FPGA-based hardware emulator, but it set the stage for a radical change in chip development methodology. Intel took the Quickturn technology and put the P5 microarchitecture through its paces on a 14-machine cluster, running a killer demo in 1991 and ultimately releasing the Pentium microprocessor in 1993. From there, while th...
