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Markenliebe
Renée Fröhling entwickelt ein grundlegendes Verständnis zur Entstehung von Markenliebe und ihrer Wirkungen auf das Konsumentenverhalten. Die Autorin gibt konkrete Handlungsempfehlungen, welche entscheidenden Stellhebel von Unternehmen genutzt werden können, um den Aufbau von Markenliebe zu fördern und von den damit verbundenen, starken Verhaltenskonsequenzen zu profitieren. Das vorliegende ganzheitliche Modell bietet somit einen erheblichen Erkenntnisfortschritt zum Phänomen Markenliebe, das für viele Unternehmen die Königsdisziplin einer professionellen Markenführung darstellt.
Big and Green
More than a century after its inception, the skyscraper has finally come of age. Though it has long been lampooned as a venal and inhospitable guzzler of resources, a revolutionary new school of skyscraper design has refashioned the idiom with buildings that are sensitive to their environments, benevolent to their occupants, and economically viable to build and maintain. Designed by some of the best-known architects in the world, these towers are as daring aesthetically as they are innovative environmentally. Big and Green is the first book to examine the sustainable skyscraper, its history, the technologies that make it possible, and its role in the future of urban development. The book examines more than 40 of the most important recent sustainable skyscrapers-including Fox & Fowle's Reuters Buildings in New York, Norman Foster's Commerzbank in Frankfurt, and MVRDV's spectacular Dutch Pavilion from Expo 2000 in Hanover-with project descriptions, photographs, and detailed drawings. Interviews with such leaders in the field as Sir Richard Rogers, William McDonough, and Kenneth Yeang are also included.
Federwelt 147, 02-2021, April 2021
Die FEDERWELT ist eine Fachzeitschrift für Autorinnen und Autoren. Sie erscheint im Uschtrin Verlag, wendet sich an Schreibanfänger, Fortgeschrittene und Profis, die sie informiert, inspiriert, motiviert und stärkt. Den Hauptteil machen praxisorientierte Fachartikel und Interviews zum Thema Schreiben und Veröffentlichen aus, darunter die Kolumne "Einsendereif?" (seit August 2019, Heft 137). Profis aus Verlagen und Literaturagenturen beurteilen hier Kurzexposés und/oder Leseproben – öffentlich und damit nachvollziehbar für alle, die schreiben. Außerdem gibt es eine Pinnwand mit Terminen und Infos, Rezensionen von Schreibratgebern, die wichtigsten Nachrichten für Autoren sowie Anzei...
Wer kennt diese Frau?
Im Apartment der verführerischen Eva wird ein Frauenarzt tot aufgefunden. Von der Edelprostituierten allerdings fehlt jede Spur. Nicht einmal ihre DNA lässt sich am Tatort nachweisen. Nur Gudrun, eine ältere Frau, die bei Eva putzt, könnte Licht ins Dunkel bringen. Doch die beseitigt alle Hinweise, die zu Eva führen. Denn das, was die beiden Frauen verbindet, reicht tief in ihr Innerstes. Heile Welt in einer kleinen Stadt – und ein Lotterleben zwischen Lack und Leder, Langhaarperücken und Latexhandschuhen, Täuschung und Enttäuschung. Das Bamberger Ermittlerduo Alfred Meister und Dominique Brodbecker in einem Fall voller trügerischer Wahrheiten.
Literaturpreis Grassauer Deichelbohrer - Geheimnis
30 Kurzgeschichten zum Thema Geheimnis – eine spannende, bunte Mischung von Erzählungen, die es im Literaturpreis Grassauer Deichelbohrer 2020 auf die Longlist schafften.
Birth in Times of Despair
Explores forms of maternal harm stemming from US policies on the US-Mexico border In El Paso, Texas, the racist undertones of anti-immigrant sentiment have contributed to various forms of violence in the region, including the 2019 mass shooting that was the deadliest attack on Latinos in US history. As the community continued to mourn this tragedy, the COVID-19 pandemic unleashed yet another set of economic, social, and public health catastrophes that were disproportionately felt within the border region. In Birth in Times of Despair, Carina Heckert traces women’s emotional experiences of pregnancy, birth, and the postpartum period in the midst of a series of longstanding and ongoing crise...
Ireland and the Great War
On 4 August 1914 following the outbreak of European hostilities, large sections of Irish Protestants and Catholics rallied to support the British and Allied war efforts. Yet less than two years later, the Easter Rising of 1916 allegedly put a stop to the Catholic commitment in exchange for a re-emphasis on the national question. In Ireland and the Great War Niamh Gallagher draws upon a formidable array of original research to offer a radical new reading of Irish involvement in the world's first total war. Exploring the 'home front' and Irish diasporic communities in Canada, Australia, and Britain, Gallagher reveals that substantial support for the Allied war effort continued largely unabated not only until November 1918, but afterwards as well. Rich in social texture and with fascinating new case studies of Irish participation in the conflict, this book has the makings of a major rethinking of Ireland's twentieth century.
Agency, Freedom and Choice
In this book, Binder shows that at the heart of the most prominent arguments in favour of value-neutral approaches to overall freedom lies the value freedom has for human agency and development. Far from leading to the adoption of a value-neutral approach, however, ascribing importance to freedom’s agency value requires one to adopt a refined value-based approach. Binder employs an axiomatic framework in order to develop such an approach. She shows that a focus on freedom’s agency value has far reaching consequences for existing results in the freedom ranking literature: it requires one to move beyond a person’s given all-things-considered preferences to the values underlying a person’s preference formation. Furthermore, it requires, as Binder argues, one to account (only) for those differences between choice options which really matter to people. Binder illustrates the implications of her analysis for the evaluation of public policy and human development with the capability approach: only if sufficient importance is ascribed to freedom’s agency value can the capability approach keep its promises.
Exit Wounds
Turns the familiar story of trafficking across the US-Mexico border on its head, looking at firearms smuggled south from the United States to Mexico and their ricochet effects. American guns have entangled the lives of people on both sides of the US-Mexico border in a vicious circle of violence. After treating wounded migrants and refugees seeking safety in the United States, anthropologist Ieva Jusionyte boldly embarked on a journey in the opposite direction—following the guns from dealers in Arizona and Texas to crime scenes in Mexico. An expert work of narrative nonfiction, Exit Wounds provides a rare, intimate look into the world of firearms trafficking and urges us to understand the e...
