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The Consumer Insights Handbook
At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, delibera...
Last Man Standing
When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative; his vast wealth made him unappealing to voters; and his robotic persona meant he just could not connect. How, then, did he win the nomination? This book examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race.
Sports Diplomacy
This book analyzes the place and role of sport within public diplomacy, including theoretical conceptualizations of the category of sports diplomacy as a sub-category of public diplomacy and empirical research of selected examples of the use of sport within public diplomacy. The empirical part of the book refers to three approaches to sports diplomacy and concerns the utilization of sport by states in order to shape relations with other states, the role of sport in building the international image of a state and the diplomatic subjectivity of international sports organizations. In reference to the first two approaches, the book uses comparative case study was in order to make observations and generalizations concerning sports diplomacy. Apart from that, the book includes a detailed study of the diplomatic subjectivity of the International Olympic Committee.
Primary Politics
The 2024 presidential primaries are on the horizon and this fourth edition of Elaine Kamarck’s Primary Politics will be there to help make sense of them. Updated to include the 2020 election, it will once again be the guide to understanding the modern nominating system that gave the American electorate a choice between Donald Trump and Joe Biden In Primary Politics, political insider Elaine Kamarck explains how the presidential nomination process became the often baffling system we have today, including the “robot rule.” Her focus is the largely untold story of how presidential candidates since the early 1970s have sought to alter the rules in their favor and how their failures and suc...
Playing on an Uneven Field
We expect sports to be fair and equal--everyone who tries out has a chance to play and everyone who plays hard has a chance to win. But is that really true? In reality, female athletes are paid far less than their male counterparts. Youth sports often cost too much for many families to participate in. African American athletes continue to face discrimination both on and off the field. Adaptive sports are considered to be only for those with disabilities. But there are signs of progress as sports organizations try to promote equality and fairness. This study explores the intricacies of inclusion and exclusion in sports.
Political Satire, Postmodern Reality, and the Trump Presidency
This book attempts to grasp the recent paradigm shift in American politics through the lens of satire. It connects changes in the political and cultural landscape to corresponding shifts in the structure and organization of the media, in order to shed light on the evolution of political satire on late-night television. Satire is situated in its historical background to comprehend its movement away from the fringes of discourse to the very center of politics and the media. Beginning in the 1990s, certain trends such as technological advances, media consolidation, and the globalization of communications reinforced each other, paving the way for satire to claim a prized spot in the visual media...
The Presidency and Domestic Policy
This book systematically examines the first terms of every president from FDR to Joe Biden and assesses the leadership style and policy agenda of each. Success in bringing about policy change is shown to hinge on the leadership style and skill in managing a variety of institutional and public relationships. Presidents are evaluated based on the level of opportunity they faced. The third edition of this timely book adds chapters on Donald Trump and Joe Biden and focuses on the significant domestic policy challenges of their respective times. For students of presidential history, leadership, and public policy, The Presidency and Domestic Policy provides unique insights into contemporary presid...
Cricket, Public Culture and Postcolonial Society in India
This book expands our historical understanding of postcolonial India by examining how cricket has shaped Indian society and politics.
Beyond Sport for Development and Peace
Debates around the ‘sport for development and peace’ (SDP) movement have entered a new phase, moving on from simple questions surrounding the utility of sport as a tool of international development. Beyond Sport for Development and Peace argues that critical research and new perspectives and methodologies are necessary to balance the local aspects and global influences of sport and to better understand the power relations embedded in SDP on a transnational scale. As the era of the Millennium Development Goals gives way to a new agenda for sustainable development, this book considers the position of SDP. The book brings together contributors from 15 different countries across the develope...
Political Communication Ethics
Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speechwriting and political communication, advocacy, political campaigns, online politics, and American civil religion, this book serves as an essential resource for students and scholars across many disciplines.
