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Neuro Design
COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understa...
Decoding the Irrational Consumer
Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.
The Soul of the New Consumer
Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is
The Guru Guide to Marketing
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Lead Us Into Temptation
Coke adds life. Just do it. Yo quiero Taco Bell. We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles—not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are the producers' powers of persuasion so great that resistance is futile? James Twitchell counters this assumption of the used and abused consumer with a witty and unflinching look at commercial culture, starting from the simple observation that "we are powerfully attracted to the world of goods (after all, we don't call them 'bads')." He contends that far from being forced upon us against our better j...
From Innocence to Inner Sense
From Innocence to Inner Sense, is a highly acclaimed medium's story of mediumistic and personal unfoldment. From his early roots in a northern UK mining town, he charts his journey from being a shy and anxious teenager to now one of the most sought-after evidential mediums and teachers working today.
Fragrance of Freedom
A Transparent Enquiry into the True Nature of Motherhood “Our true essential nature is free, peaceful, whole, and interconnected with all of life. We need simply turn our attention deeply within, so it may be recognised. Only then will we clearly see our child’s true essence, and come to feel our shared, peaceful Being.” Heena Vasani FRAGRANCE of FREEDOM celebrates Heena Vasani’s remarkable East-West journey through childhood. It is a magical revelation of one woman’s self-determination to forgive, to heal, to overcome, and to transform the shadow and pain of an ancestral wound into the compassionate teachings for conscious parenthood. FRAGRANCE of FREEDOM is both a prayer and a mo...
The Enigma of Reason
“Brilliant...Timely and necessary.” —Financial Times “Especially timely as we struggle to make sense of how it is that individuals and communities persist in holding beliefs that have been thoroughly discredited.” —Darren Frey, Science If reason is what makes us human, why do we behave so irrationally? And if it is so useful, why didn’t it evolve in other animals? This groundbreaking account of the evolution of reason by two renowned cognitive scientists seeks to solve this double enigma. Reason, they argue, helps us justify our beliefs, convince others, and evaluate arguments. It makes it easier to cooperate and communicate and to live together in groups. Provocative, entertai...
Being Spirit
Being Spirit is an introduction to Spirit, which aims to help readers explore who you are and why you are here, offering insights into core meanings of life. Chapters include an introduction to Mediumship, a description of the World of Spirit, Angels and Guides, and information on how to connect with your higher self.
Prosperity without Growth
What can prosperity possibly mean in a world of environmental and social limits? The publication of Prosperity without Growth was a landmark in the sustainability debate. Tim Jackson’s piercing challenge to conventional economics openly questioned the most highly prized goal of politicians and economists alike: the continued pursuit of exponential economic growth. Its findings provoked controversy, inspired debate and led to a new wave of research building on its arguments and conclusions. This substantially revised and re-written edition updates those arguments and considerably expands upon them. Jackson demonstrates that building a ‘post-growth’ economy is a precise, definable and me...
