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"Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com.
Business has received little attention in American religious history, although it has profound implications for understanding the sustained popularity and ongoing transformation of religion in the United States. This volume offers a wide ranging exploration of the business aspects of American religious organizations. The authors analyze the financing, production, marketing, and distribution of religious goods and services and the role of wealth and economic organization in sustaining and even shaping worship, charity, philanthropy, institutional growth, and missionary work. Treating religion and business holistically, their essays show that American religious life has always been informed by...
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues...
From the steeple to the stable to the goal posts and dinner table, a homily on southern religiosity
In Dollars for Dixie, Katherine Rye Jewell demonstrates how conservative southern industrialists pursued a political campaign to preserve regional economic arrangements.
The Book of Matthew cautions readers that 'Ye cannot serve God and mammon, ' but for at least a century conservative American Protestants have been trying to prove that adage wrong. 'The Blessings of Business' argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise.
"This interdisciplinary work is driven by the question, 'What can imaginings of the South reveal about the recent American past?' In it, Zachary J. Lechner bridges the fields of southern studies, southern history, and post-World War II American cultural and popular culture history in an effort to discern how conceptions of a tradition-bound, 'timeless' South shaped Americans' views of themselves and their society and served as a fantasied refuge from the era's political and cultural fragmentations, namely, the perceived problems associated with urbanization and 'rootlessness.' The book demonstrates that we cannot hope to understand recent U.S. history without exploring how people have conceived the South"--
The Book of Matthew cautions readers that "Ye cannot serve God and mammon." But for at least a century conservative American Protestants have been trying to prove that adage wrong. In The Blessings of Business, Darren E. Grem argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise. Grem argues for a new history of American evangelicalism, demonstrating how its adherents strategically used corporate America--its leaders, businesses, money, ideas, and values--to advance their religious, cultural, and political movement. Beginning before the First World War, conservative e...
A study of the inability of the churches to deal with the crisis of the Great Depression and the shift from church-based aid to a federal welfare state.
The cocreator of the Washington Post’s “Made by History” blog reveals how the rise of conservative talk radio gave us a Republican Party incapable of governing and paved the way for Donald Trump. America’s long road to the Trump presidency began on August 1, 1988, when, desperate for content to save AM radio, top media executives stumbled on a new format that would turn the political world upside down. They little imagined that in the coming years their brainchild would polarize the country and make it nearly impossible to govern. Rush Limbaugh, an enormously talented former disc jockey—opinionated, brash, and unapologetically conservative—pioneered a pathbreaking infotainment pr...