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Getting to Aha!: Why Today's Insights Are Tomorrow's Facts
The amount of information and analytics provided by today's digital and social media is overwhelming. To make sense of it all, companies must gain insights: knowledge of what consumers think and feel and what motivates them. In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers' behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike. Whether you're a CMO, a brand manager, or an entrepreneur, this book contains theoretical wisdom and practical tips that are ready to be put to use today in order to give your business the competitive edge it needs.
The Principles and Practice of Yoga in Cardiovascular Medicine
This is the world’s first reference book covering the role of Yoga in Cardiovascular Diseases. It details epidemiology, physiology, pathology, prevention, and management of cardiovascular diseases based on the current scientific understanding of Yoga. Seventy-five experts from four continents, including the most notable names, contributed to this work to create the world’s first comprehensive reference literature on Yoga in cardiovascular medicine. The chapters cover information related to Yoga, both as prevention and therapy, including coronary artery disease, heart failure, and arrhythmias. In addition, important cardiovascular topics like obesity and diabetes mellitus are also included. A special chapter covers the role of Yoga in the prevention of cardiovascular complications in COVID-19 patients.
Ambani and Ambani
The presented volume deals with the dazzling rise of Dhirubhai able to create unprecedented waves of success in the world of business. Dhirubhai Ambani tops that distinguished list. He dared todream; and he realized it through imagination, a unique business style and dare. Welcome to the latest biography of Dhirubhai by Tarun Engineer; he- has also included the life and times of Mukesh and Anil in a finely created text. A good background alone cannot catapult a man to the success platform. Don't try to change things; rather, change yourself. Dhirubhai created a business empire because he believed in himself as well as he changed himself according to the demands of markets. Thus spoke Dhirubh...
Climate Change Impact on Water Resources
This book comprises the proceedings of the 26th International Conference on Hydraulics, Water Resources and Coastal Engineering (HYDRO 2021) focusing on broad spectrum of emerging opportunities and challenges on the impact of climate change on water resources. It covers a range of topics, including, but not limited to, climate change assessment and downscaling issues, climate change impact and adaptive measures, influence of climate variability on hydro-climatic variables, impact of climate change on water resources of Indian Rivers, etc. Presenting recent advances in the form of illustrations, tables, and text, the content offers readers insights for their own research. In addition, the book addresses fundamental concepts and studies on the impact of climate change on water resources, making it a valuable resource for both beginners and researchers wanting to further their understanding of hydraulics, water resources and coastal engineering.
Fashion Marketing in Emerging Economies Volume II
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to unco...
Smart Innovations in Communication and Computational Sciences
The book presents the latest advances and research findings in the fields of computational science and communication. The areas covered include smart innovation; systems and technologies; embedded knowledge and intelligence; innovation and sustainability; advanced computing; and networking and informatics. It also focuses on the knowledge-transfer methodologies and the innovation strategies employed to make these effective. This fascinating compilation appeals to researchers, academics and engineers around the globe.
Brand Building and Marketing in Key Emerging Markets
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Disaster Risk Reduction for Resilience
This book is part of a six-volume series on Disaster Risk Reduction and Resilience. The series aims to fill in gaps in theory and practice in the Sendai Framework, and provides additional resources, methodologies, and communication strategies to enhance the plan for action and targets proposed by the Sendai Framework. The series will appeal to a broad range of researchers, academics, students, policy makers, and practitioners in engineering, environmental science and geography, geoscience, emergency management, finance, community adaptation, atmospheric science, and information technology. This volume offers indigenous approaches to disaster risk reduction, community sustainability and clima...
Environmental Processes and Management
This book presents an in-depth, science-based approach to applying key project-management and spatial tools and practices in environmental projects. Providing important data for those considering projects that balance social-economic growth against minimizing its ill-effects on planet Earth, the book discusses various aspects of environmental engineering, as well as formula and analytical approaches required for more informed decision-making. Beginning with a broad overview of the factors and features of environmental processes and management, the book then clearly details the general application of fundamental processes, the characteristics of the different systems in which they occur, and ...
Earth Systems Protection and Sustainability
Earth Systems Protection and Sustainability authorises imperatives to achieve sustainability and protect our threatened and vulnerable Earth. Mathematical advances in context incorporate operational and Boolean, as well as linguistic, logic-based Bayesian, and generative methods for scenario formation. Functional areas and deeper learning enable the use of searching algorithms, proffering optimal solutions for the circular nature of sustainability in natural ecosystems and human dominated settings. Key informative nodes are provided in the hope that we may moderate the very real dangers facing planet Earth and its biodiversity. An arena of insightful chapters is blended with social resilienc...
