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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
Bioinformatics in Rice Research
This book provides an up-to-date review of classic and advanced bioinformatics approaches and their utility in rice research. It summarizes databases and tools for analyzing DNA, proteins and gene expression profiles, mapping genetic variations, annotation of protein and RNA molecules, phylogenetic analysis, and pathway enrichment. In addition, it presents high-throughput technologies that are widely used to provide deep insights into the genetic architecture of important traits in the rice genome. The book subsequently discusses techniques for identifying RNA-protein, DNA-protein interactions, and molecular markers, including SNP and microsatellites, in the contexts of rice breeding and genetics. Lastly, it explores various tools that are used to identify and characterize non-coding RNA in rice and their potential role in rice research.
Applications of Bioinformatics in Rice Research
This book summarizes the advanced computational methods for mapping high-density linkages and quantitative trait loci in the rice genome. It also discusses the tools for analyzing metabolomics, identifying complex polyploidy genomes, and decoding the extrachromosomal genome in rice. Further, the book highlights the application of CRISPR-Cas technology and methods for understanding the evolutionary development and the de novo evolution of genes in rice. Lastly, it discusses the role of artificial intelligence and machine learning in rice research and computational tools to analyze plant-pathogen co-evolution in rice crops.
Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher
Application and Role of Statistics in Multi-Disciplinary Research
Application and Role of Statistics in Multi-Disciplinary Research Advancement in research requires multi-disciplinary orientation for providing sustainable solutions to political, economic, social, psychological or international problems and statistics has emerged as a separate discipline for enriching other disciplines of study. The purpose of bringing this book is to disseminate the dissections and cross dissections of multi-disciplinary philosophy and mission of the Central University of Haryana. The present edited book is a compilation of selected research papers which were presented during a Two Days National Seminar on Application and Role of Statistics in Multi-Disciplinary Research o...
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Applying Predictive Analytics Within the Service Sector
Value creation is a prime concern for any contemporary business. This can be accomplished through the incorporation of various techniques and processes, such as the integration of analytics to improve business functions. Applying Predictive Analytics Within the Service Sector is a pivotal reference source for the latest innovative perspectives on the incorporation of analysis techniques to enhance business performance. Examining a wide range of relevant topics, such as alternative clustering, recommender systems, and social media tools, this book is ideally designed for researchers, academics, students, professionals, and practitioners seeking scholarly material on business improvement in the service industry.
Resource Efficiency, Sustainability, and Globalization
The EU is a major trade partner with India, and economic linkages continue to deepen. India and the EU have increased their political interactions and are crucial partners in promoting sustainable development. Recent trends in India-EU relations show that New Delhi and Brussels are keen to expand their partnership in multiple areas, including sustainable development and natural resources management. This volume takes a unique approach to exploring the efficient management of resources in the era of resource depletion due to climate changes and business expansion, in conjunction with considering the multiple dimensions of India-European Union cooperation. It analyzes regional and global trends in the process of globalization and sustainable development, particularly in the context of natural resource management and resource efficiency. It offers a variety of perspectives through useful and current information in this field, providing a concise and holistic understanding of the issues and challenges faced when exploiting natural resources for sustainable and efficient resource utilization.
Dealing with Socially Responsible Consumers
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Intelligent Systems: Concepts, Methodologies, Tools, and Applications
Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.
