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We hear plenty about the widening income gap between the rich and the poor in America and about the expanding distance separating the haves and the have-nots. But when detailing the many things that the poor have not, we often overlook the most critical—their health. The poor die sooner. Blacks die sooner. And poor urban blacks die sooner than almost all other Americans. In nearly four decades as a doctor at hospitals serving some of the poorest communities in Chicago, David A. Ansell, MD, has witnessed firsthand the lives behind these devastating statistics. In The Death Gap, he gives a grim survey of these realities, drawn from observations and stories of his patients. While the contrast...
Sometimes stories that I've used to mythologize my childhood resurface in my mind as actual memories ... Perhaps if you tell a story enough times, it will become the truth." This admission by Mark Greensleeves, in 'Some Facts About Me', sums up Frank Burton's sharp, surreal and subversive short story collection, A History of Sarcasm. The seventeen stories in this collection blur the boundaries between fact and fantasy through a series of obsessive characters and their skewed versions of reality. Among them are a man who insists on living every aspect of his life in alphabetical order, a girl who believes she is receiving secret messages through the TV, a paranoiac who is pursued by an army of giant lobsters, and an academic werecat.
Summary: This book will help you create a measurement roadmap including benchmarking to improve return on investment for ecommerce in D2C (direct to consumer), covering where to start, measuring campaigns, diagnosing your trading, interpretation of data and additional resources. Struggling with all the metrics and data in ecommerce then this is the book for you This book is aimed at those who work in direct to consumer (DTC) digital who are involved or have responsibility for an ecommerce website. Foreword by Avinash Kaushik - We want to empower those new to ecommerce, to illustrate the potential measurement has and how this can make a big difference to your ecommerce website's performance -...
In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.
This book provides first-hand accounts of the many career opportunities open to graduates and postgraduates in the sciences and engineering beyond academic research.
I've done my best in what follows to put my life dowb with accuracy and without exaggeration, as memory and research have prompted. Yes, Mr. Orwell, even the disgraceful bits-some of them. But as Mr. Dickey notes, memory is notoriously self-serving. Ig you find yourself in these pages and don't like what I have remembered about you, I apologize. I was after the truth of my own life and everything else was subject to that.
· An engaging and fun book to introduce kids to science · Includes 50 awesome experiments to easily try at home with items you already own · From turning rice into quicksand and making gooey slime to fooling your senses and measuring the speed of light with margarine, the results will amaze everyone of all ages · Contains fascinating follow-up information on how each experiment works and how it can be applied to the real world · By the famous and award-winning Naked Scientists
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to co...
In the history of human nature there are conflicts with a happy ending, or with a tragic ending. The Famous Feud, in general, seems to have a happy ending with one winner: Taylor Swift. From my point of view, the Famous Feud ended in July 2016. In June 2017 I was convinced that Taylor Swift was the victim (for the second time) of Kanye West. In October 2023, after I have updated the entire research on the Famous Feud, the original conclusion did not change. I created this edition to include everything I wrote about the Famous Feud. It is an edition for people interested in reading the entire Famous Feud story from A to Z. The Famous Feud Project report has two parts: Part 1. Music in Black and White: A Journey Behind the Musical Notes; Part 2. On the Famous Feud. Enjoy your reading!
This is the first book to examine the growing movement of organised networks of LGBT+ football supporters, exploring activists' biographies and the meanings they ascribe to participation in identity politics-centred social movements. The book draws upon in-depth original research into the Pride in Football LGBT+ football supporters' network in the UK, alongside comparative material from other countries. It is also the first book to apply a cultural relational sociological framework to the study of football fans and supporters’ groups, marking an important theoretical step forward that opens up new perspectives in the sociology of sport, the sociology of collective action and social movemen...