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The concluding chapters deal with the processes within the lives of individual consumers which can cause the same eating habits to form in different segments of society, and consider the potential of psychology in effective food technology, marketing, and governmental regulation.
At one time or another, everyone has said "I am thirsty". Yet what causes this sensation of thirst? It is obvious that a certain quantity of fluid must be present for the body to function normally. How does a water deficit in the body then influence drinking habits? But supposing the physiological need is met, what about the psychological need or social need? Water is certainly the most necessary fluid; then why do we humans often prefer other beverages, even at great cost of effort or money or health? The subject of thirst and drinking behavior are uniquely discussed in this book. For the first time both the physiological and the psychological aspects of water and beverage consumption are e...
A world list of books in the English language.
A world list of books in the English language.
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