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The Power of Promotional Products
The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.
Education in Africa
None
The Dragon and the Lamb
Weeks after a recent war in the Balkans an American, Dr. Alexander Marks, visits the Balkans on holiday to visit a village from which his ancestors emigrated. While being given a tour of caves in the nearby countryside by a young woman university professor of geology, they unexpectedly stumble on a cache of poison chemicals together with the body of a near dead man who tells them that he had come to recover a treasure of gold coins from the cave and he was attacked by two men; he expires before he can tell them more. They are seen by the terrorists and pursued. They manage to elude them initially, but they find themselves in the midst a terrorist plot to poison the water supply of a nearby town. While assisting authorities to avoid a catastrophe they also explore the truth of the dying man about the hidden gold.
The Science of Change
The Science of Change integrates over 50 years of research in many fields into a unifying theory of behavioral change, Intentional Change Theory (ICT). This multi-level, fractal theory is equally applicable to getting better at playing the guitar, achieving a department sales target, rallying a community to action over a toxic spill, or mobilizing a country to fight a pandemic. In this book, Richard E. Boyatzis examines each phase and principle of the theory and provides examples of sustained, desired change at the individual, dyadic, team, organizational, community, and country level.
CBT for Hoarding Disorder
Part of a two-component product with a companion client workbook, CBT for Hoarding Disorder: Therapist's Guide guides group leaders through a comprehensive CBT group program for patients struggling with hoarding disorder. Provides step-by-step, evidence-based guidance for treating hoarding disorder (HD) with a focus on proven methods for behavior change rather than complex cognitive interventions Contains the latest research on HD and emphasizes the cognitive, emotional, and motivational factors involved in discarding and decision-making Features an accessible, straightforward client workbook with coping cards that summarize key lessons, homework assignments, motivational tools, and practice exercises for decision-making and emotion regulation skills Easy to implement without home visits for professionals and group leaders of all educational backgrounds across a wide variety of treatment settings and disciplines
How to Successfully Navigate the Marketing Minefield
This book is designed to assist professionals, entrepreneurs and retailers in getting the branding basics right, and growing their business through smart marketing practices. It covers identifying target markets, marketing and brand planning, media and promotions, websites, customer service, gaining repeat and new business, and building a strong reputation through public relations. Allison Mooney has contributed a special chapter on how to market successfully to different personality types, and there are a range of templates at the back of the book for testing, measuring and following up on advertising and marketing activities.
