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The New Rules of Marketing and PR
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
The Lost Photographs of Captain Scott
The myth of Scott of the Antarctic, Captain Robert Falcon Scott, icon of fortitude and courage who perished with his fellow explorers on their return from the South Pole on March 29th, 1912, is an enduring one, elevated, dismantled and restored during the turbulence of the succeeding century. Until now, the legend of the doomed Terra Nova expedition has been constructed out of Scott's own diaries and those of his companions, the sketches of 'Uncle Bill' Wilson and the celebrated photographs of Herbert Ponting. Yet for the final, fateful months of their journey, the systematic imaging of this extraordinary scientific endeavor was left to Scott himself, trained by Ponting. In the face of extre...
M*A*S*H
Examines the origins, cultural significance, and legacy of the groundbreaking CBS television series M*A*S*H, which aired from 1972 to 1983.
Why Prison?
Prison studies has experienced a period of great creativity in recent years, and this collection draws together some of the field's most exciting and innovative contemporary critical writers in order to engage directly with one of the most profound questions in penology - why prison? In addressing this question, the authors connect contemporary penological thought with an enquiry that has received the attention of some of the greatest thinkers on punishment in the past. Through critical exploration of the theories, policies and practices of imprisonment, the authors analyse why prison persists and why prisoner populations are rapidly rising in many countries. Collectively, the chapters provide not only a sophisticated diagnosis and critique of global hyper-incarceration but also suggest principles and strategies that could be adopted to radically reduce our reliance upon imprisonment.
The New Rules of Marketing and PR
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube I...
Simply Vegan
Now in its fourth edition, Simply Vegan is so much more than just a cookbook. In addition to featuring over 160 delicious vegan recipes, it is also a guide to help readers adopt a non-violent, environmentally sound and humane lifestyle.
The New Rules of Marketing and PR
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right peop...
Controversial Issues In Prisons
Controversial Issues in Prisons is a textbook designed to explore eight of the most controversial aspects of imprisonment in England and Wales today. It is primarily a book about the people who are sent to prison and what happens to them when inside. Each chapter examines a different dimension of the prison population and draws upon the sociological imagination to make connections between the personal troubles and vulnerabilities of those incarcerated with wider structural divisions which plague the society we live in. The book investigates controversies surrounding the incarceration of people with mental health problems, women, children, foreign nationals, offenders’ with suicidal ideatio...
Fanocracy
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from thos...
Eyeball Wars
"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of world-wide newspaper dynasty, Williams Media Group, publisher of big city tabloids. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business with nothing but the shell of an Internet company to his name."--Jacket.
