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Handbook on Research in Relationship Marketing
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
The City of Mist
“Ruiz Zafón’s visionary storytelling prowess is a genre unto itself.”—USA Today Return to the mythical Barcelona library known as the Cemetery of Forgotten Books in this posthumous collection of stories from the New York Times bestselling author of The Shadow of the Wind and The Labyrinth of the Spirits. Bestselling author Carlos Ruiz Zafón conceived of this collection of stories as an appreciation to the countless readers who joined him on the extraordinary journey that began with The Shadow of the Wind. Comprising eleven stories, most of them never before published in English, The City of Mist offers the reader compelling characters, unique situations, and a gothic atmosphere rem...
Interdisciplinary Perspectives on Covid-19 and the Caribbean, Volume 1
Caribbean countries have had to navigate multiple crises, which have tested their collective resolve through time. In this regard, the region’s landscape has been shaped by an interplay of vulnerability and resilience which has brought to the fore possibilities and contradictions. It is within this context that the effects of the COVID-19 pandemic must be considered. Interdisciplinary Perspectives on Covid-19 and the Caribbean, Volume 1: The State, Economy and Health provides a comprehensive, multi- and interdisciplinary assessment of the impact of the COVID-19 pandemic, using the Caribbean as the site of enquiry. The edited collection mobilises critical perspectives brought to bear on res...
The Angel's Game
The stunning new novel from the internationally bestselling author of THE SHADOW OF THE WIND. In an abandoned mansion at the heart of Barcelona, a young man - David Martin - makes his living by writing sensationalist novels under a pseudonym. The survivor of a troubled childhood, he has taken refuge in the world of books, and spends his nights spinning baroque tales about the city's underworld. But perhaps his dark imaginings are not as strange as they seem, for in a locked room deep within the house letters hinting at the mysterious death of the previous owner. Like a slow poison, the history of the place seeps into his bones as he struggles with an impossible love. Then David receives the offer of a lifetime: he is to write a book with the power to change hearts and minds. In return, he will receive a fortune, perhaps more. But as David begins the work, he realises that there is a connection between this haunting book and the shadows that surround his home...
Handbook of Partial Least Squares
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
Services Marketing
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
The Prisoner of Heaven
'This is is explicitly, and joyously, a book about books, about what can be learned from them and what is lost when they are lost' GUARDIAN 'Full of stylish writing, Gothic atmosphere and love letters to 19th-century novels' WASHINGTON POST Barcelona, 1957. It is Christmas, and Daniel Sempere and his wife, Bea, have much to celebrate. They have a beautiful new baby son, and their close friend Fermín Romero de Torres is about to be wed. But their joy is eclipsed when a a mysterious figure with a porcelain hand enters the Sempere bookshop, threatening to divulge a terrible secret that has been buried for two decades. His appearance plunges Fermín and Daniel into a dangerous adventure that will take them back to the 1940s - the early days of Franco's dictatorship and the very heart of the Cemetery of Forgotten Books. The Prisoner of Heaven is a rich, labyrinthine tale of love, literature, passion, and revenge set in a dark, gothic Barcelona, in which the heroes of The Shadow of the Wind and The Angel's Game must contend with a nemesis that threatens to destroy them.
The Memory Thief
A lonely troll and a fierce, spiky girl form an unlikely alliance in Leonie Agnew's extraordinary novel for children aged 9 years and up. For as long as Seth can remember he’s been trapped behind the iron bars of the public gardens, desperate to explore the world outside. By day he’s frozen in a stone skin as a statue of a shepherd boy. As soon as the sun sets he’s free to roam the park, ravenously hungry. He’s a troll, and the food he seeks is human memories. But somehow he’s yearning for something more than an endless cycle of hunting and loneliness. Then he meets Stella, who has just moved to live with her grandfather in a house neighbouring the park. Her mind is sharp and quick...
