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Distribución y marketing cinematográfico. Manual de primeros auxilios
¿Qué es lo que quiere el espectador que ha de pagar por ver una película? ¿Qué necesita quien va a comprar o a invertir en un filme? ¿Qué está haciendo la competencia, cómo lo hace y por qué lo hace? ¿Qué soy capaz de hacer que los otros no puedan o no sepan hacer? En definitiva: ¿cuál es mi nicho de mercado y qué estrategia tengo que seguir para ocuparlo?.El mercado de contenidos de entretenimiento ha sufrido una revolución que nos obliga a hacernos estas preguntas y a estar más atentos al funcionamiento interno del sector cinematográfico. Conocer el mercado, cómo se mueven los agentes que intervienen y cómo acceder a ellos resulta vital hoy en día tanto para creadores como para productores, para saber ver oportunidades y aprovechar sinergias, ya sea dentro o fuera del propio sector.
Anime y videojuegos. Con A de Animación 9
En 1988, Katsuhiro Otomo trataba de imaginar cómo sería la vida en la distópica ciudad de Neotokio en el año 2019. El presente ya ha alcanzado al futuro, por lo que era una obligación ineludible dedicar una parte importante del número actual de Con A de animación al anime. La animación japonesa plantea en la actualidad un escenario en plena transformación, donde el cierre del emblemático Studio Ghibli no ha tardado en verse eclipsado por la ascensión meteórica de realizadores jóvenes como Mamoru Hosoda o Masaaki Yuasa, que han alcanzado repercusión mundial. Por otro lado, desde las primeras generaciones de consolas, la animación japonesa ha creado relaciones trasnmediáticas c...
Innovative Production Strategies for High-Quality, Traditional Pig Products
In a number of European countries (e.g., Spain, Italy, France, Portugal, Slovenia, Croatia, Poland), a portion of the pig sector is aimed at the production of traditional and certified products (e.g., PDO--Protected Designation of Origin, PGI--Protected Geographical Indication). Dry-cured ham is probably the most famous traditional pork product; however, typical pork products are produced in (and exported to) many countries worldwide. The meat used for producing these high-quality delicacies needs to be suitable for seasoning and dry-curing, and these characteristics are the result of complex interactions between the animal (breed, genotype, rearing condition, feeding regime, age and weight ...
Rumba Rules
Mobutu Sese Seko, who ruled Zaire (now the Democratic Republic of Congo) from 1965 until 1997, was fond of saying “happy are those who sing and dance,” and his regime energetically promoted the notion of culture as a national resource. During this period Zairian popular dance music (often referred to as la rumba zaïroise) became a sort of musica franca in many parts of sub-Saharan Africa. But how did this privileged form of cultural expression, one primarily known for a sound of sweetness and joy, flourish under one of the continent’s most brutal authoritarian regimes? In Rumba Rules, the first ethnography of popular music in the Democratic Republic of Congo, Bob W. White examines not...
¿Por Qué? 101 Questions About Spanish
¿Por qué? 101 Questions about Spanish is for anyone who wants to understand how Spanish really works. Standard textbooks and grammars describe the "what" of Spanish - its vocabulary, grammar, spelling, and pronunciation - but ¿Por qué? explains the "why". Judy Hochberg draws on linguistic principles, Hispanic culture, and language history to answer questions such as: Why are so many Spanish verbs irregular? - Why does Spanish have different ways to say "you"? - Why is h silent? - Why doesn't Spanish use apostrophes? - Why does Castilian Spanish have the th sound? Packed with information, guidance, and links to further research, ¿Por qué? is an accessible study guide that is suitable for Spanish students, instructors, native speakers, and the general reader. It is a valuable supplementary text for serious students of Spanish at all levels, from beginning to advanced. ¿Por qué? also covers topics usually left to specialized books, including the evolution of Spanish, how children and adults learn Spanish, and the status of languages that co-exist with Spanish, from Catalan to Spanish sign language to the indigenous languages of Latin America.
Borderland Jaguars
A natural history of the jaguar that discusses its distribution, habitats, hunting and breeding characteristics, folklor, and the status and management of Arizona-Mexico borderland jaguars.
The Zapatista Movement and Mexico's Democratic Transition
Transitions from authoritarian to democratic governments can provide ripe scenarios for the emergence of new, insurgent political actors and causes. During peaceful transitions, such movements may become influential political players and gain representation for previously neglected interests and sectors of the population. But for this to happen, insurgent social movements need opportunities for mobilization, success, and survival. This book looks at Mexico's Zapatista movement, and why the movement was able to mobilize sympathy and support for the indigenous agenda inside and outside of the country, yet failed to achieve their goals vis-à-vis the Mexican state.
