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'The Boat Race is the most divisive event in rowing … An extraordinary and gripping story of a battle between brothers' Sir Matthew Pinsent
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.
In recent years the psychology of reasoning has undergone radical change, which can only be seen as a Kuhn-style scientific revolution. This shift has been dubbed ‘New Paradigm’. For years, psychologists of reasoning focused on binary truth values and regarded the influence of belief as a bias. In contrast to this, the new paradigm puts probabilities, and subjective degrees of belief, centre stage. It also emphasises subjective psychological value, or utility; the way we reason within our own social environment (‘social pragmatics’); and the crucial role of dual process theories. Such theories distinguish between fast, intuitive processes, and effortful processes which enable hypothe...
As anybody who grew up in the '70s will know, David Essex was a massive teen idol throughout the decade, inciting hysteria wherever he went. And, excitingly for all his now grown-up fans, he's about to come into all our lives again, this time starring in EastEnders as loveable rogue Eddie Moon (uncle to Alfie). He'll be playing a central role in a big story line for six months, culminating in a Christmas show down, and we'll be publishing his autobiography for Mother's Day, hot on the heels of his dramatic exit. David had a tough but happy childhood in the East End of London, the son of a docker and an Irish traveller. He started his career in music as a drummer, before becoming a singer, an...
The king is in a hurry and blows his son a bedtime kiss... but it misses. The kiss flies out of the window and a brave knight is sent on a fairytale quest to bring it back. Since this classic picturebook was published over 10 years ago, it has sold over 300,000 copies and become a favourite bedtime story for boys and girls everywhere. By the bestselling creator of Hugless Douglas, this delightful tale is filled with humour, charm and bedtime kisses, and is great to read aloud. It is also a fantastic resource for teachers in lessons about fairytales.
‘Walker is my name and I am the same. Riddley Walker. Walking my riddels where ever theyve took me and walking them now on this paper the same. There aint that many sir prizes in life if you take noatis of every thing. Every time will have its happenings out and every place the same. Thats why I finely come to writing all this down. Thinking on what the idear of us myt be. Thinking on that thing whats in us lorn and loan and oansome.’ Composed in an English which has never been spoken and laced with a storytelling tradition that predates the written word, RIDDLEY WALKER is the world waiting for us at the bitter end of the nuclear road. It is desolate, dangerous and harrowing, and a modern masterpiece.
From a New York Times bestselling author, a fresh and detail-rich argument that the best way to lead is to be fair Can you succeed without being a terrible person? We often think not: recognizing that, as the old saying has it, “nice guys finish last.” But does that mean you have to go to the other extreme and be a bully or Machiavellian to get anything done? In The Art of Fairness, bestselling author David Bodanis uses thrilling case studies to show there's a better path, leading neatly in between. He reveals how it was fairness, applied with skill, that led the Empire State Building to be constructed in barely a year––and how the same techniques brought a quiet English debutante to...