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Predicting Successful Hospital Mergers and Acquisitions
As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitio...
Medical Group Management in Turbulent Times
Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance provides you with proven methods and new strategies on how to deliver more effective health care, health products, and related services to patients and other consumers. Stressing physician leadership and proactive participation, this text will enhance your understanding of how a working relationship between practicing physicians and health care managers is a positive and necessary means for administering and managing quality health care now and in the future. Through units preceded by defined goals, projected outcomes, and outcome analyses, Medical Group Man...
Strategic Planning for Private Higher Education
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher E...
Writing for Money in Mental Health
Ruben, clinical psychologist turned media specialist, has a private practice but spends most of his time consulting authors, producers, literary agents, and publishers on book ideas and promotions. He writes here for mental health professionals who want to make some bucks selling ideas to magazines, book publishers, software companies, TV producers, and other kinds of media. The book includes some solid reference information mixed with the author's enthusiastic self-hype. Paper edition (0240-X), $24.95. Annotation copyrighted by Book News, Inc., Portland, OR
4x4 Leadership and the Purpose of the Firm
In "an integrated system of practical ideas and solutions to help burdened leaders," Bradshaw--founder of a leading consulting firm and adjunct professor of management (Wake Forest U., NC )--articulates his model of the success factors of organizational leaders linked to the purpose of trade, strategic identity and the four levers of change, the management of self-esteem, and customer satisfaction. Annotation copyrighted by Book News, Inc., Portland, OR
Alignment
Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to distinguish your company or practice from the competition, this book is designed to help you take a proactive and cooperative role in health care to benefit patients or your business. From Alignment: A Provider’s Guide to Managing the Practice of Health Care, you’ll receive proven solutions to current problems in order to deliver the best possible services to clients and patients. This book defines ali...
Contemporary Sales Force Management
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management policies to reflect changing industry dynamics, and how to raise your level of sales efficiency through the use of customer advisory groups and sales technological tools, such as video conferencing, database management, and up-to-date industry software. Through the book’s important discussions on lowering mutual costs, building long-term cus...
Defective Bosses
If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the “Dysfunctional Dozen.” This how-to, how-not-to, why, and why-not tour guide is packed to the hilt with a bevy of tested and proven survival skills and coping techniques for those of you who are trapped in that daily labyrinth of mind games and self-defeating work rituals--and all because of that slightly off-center superior you have to answer to every day. You'll find twelve of the most common defects presented to you in clear and understandable terms so you can detect the defect, protect state of mind, and correct the problem befor...
Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing researc...
How Consumers Pick a Hotel
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective str...
