Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Chasing Digital
Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in t...
Thar She Blows
Caught in a redundant housewife existence, Ann never leaves her beige suburban home, her schlubby do-nothing son Brian is directionless after graduating high-school, and it looks like nothing will ever change. But when Brian is swallowed by a whale and Ann receives a garbled phone call from him, she is determined to find that monstrous beast and rescue her son. Experts, her ex, the press—everyone thinks she’s crazy—but she’s committed to her worthy quest. Both Brian and Ann battle their skeptical inner voices in an inspiring journey of self-discovery, reinvention, survival, and sacrifice. As mother and son face epic adventures, they encounter unlikely allies from across the globe and might just find each other. Yet the ultimate danger is closing in… Devilishly funny, heartbreaking, thrilling, this epic whale-of-a-tale combines absurdist magical realism with intimate family dynamics.
An Insane Mind
After the water supply of three residential areas is poisoned, countless lives are lost. While the authorities chase down terrorist leads, psychologist David Joseph suspects something even more sinister: a disturbed individual, driven to insanity by a world that ignored him. David must piece together the clues, but this case is more difficult than anything he's encountered before. The stakes are high, and the next attack could happen anywhere. David and the law enforcement agencies race against time to track down the killer, but can they bring him to justice before he strikes again? A gripping crime thriller, AN INSANE MIND is the fourth book in the David Joseph Mysteries series by Terence Newnes.
Augmented Reality and Consumer Behavior in E-Commerce
Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics. The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, thi...
Adam Smith’s Sociability and the American Dream
John E. Hill’s Adam Smith’s Sociability and the American Dream seeks to correct the three misunderstandings that have hindered the pursuit of the American dream and contributed to excessive individualism at the expense of community. Market fundamentalists ignore the importance of Adam Smith’s impartial spectator for capitalism; his ideal economy was not a free market but a sociable and fair one. A fair market would promote individuality within vibrant communities and would be consistent with Smith’s “justice, liberty, and equality” formula. Such a sociable market would also be more productive. Second, many Christians misunderstand the love your neighbor commandment, excluding the outsider, so explicit in the parable. Failure to follow John Adams’s warnings that aristocrats are dangerous in a republic. Free market advocates devalue the immense contributions communities make to the economy. Greater sociability would also facilitate the pursuit of happiness. It would not be necessary to reinvent the wheel to move to this more ideal society. Cooperative organizations already exist in the United States and in other countries as models for reform.
Magnetic Resonance Imaging of Neurological Diseases in Tropics
Magnetic resonance imaging (MRI) is a scan that uses strong magnetic fields and radio waves to produce detailed images of the inside of the body. This book is a comprehensive guide to the diagnosis and management of neurological infectious diseases using MRI. Divided into four sections, the text begins with an introduction to tropical diseases of the central nervous system, and their epidemiology. The second section provides in depth coverage of the technique of MRI, from the basic principles, to clinical application and more advanced features. The following sections describe use of the technique for both infectious diseases, including tuberculosis, HIV and parasitic diseases; and noninfectious conditions, such as stroke, poisoning and epilepsy. Each chapter features numerous MRI and pathological images and extensive references. Key points Comprehensive guide to diagnosis and management of neurological infectious diseases in tropics using MRI In depth coverage of the technique, from basics to more advanced aspects Covers MRI for both infectious and noninfectious conditions Includes nearly 300 MRI and pathological images
Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness
The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional screen-based devices such as the television (TV) have been merged with Internet technologies. An industry particularly affected by this increasing use of screen-based devices is the media industry. For instance, consumers frequently use multiple screen-based devices in parallel, switching back and forth between devices. The key objective of this cumulative dissertation is to provide insights into the implications of multi-screen behavior for the ...
Social Contagion as a Driver of Digital Product Use
Social contagion is ubiquitous in the day-to-day lives of consumers. Whether at home with their families, at work with colleagues, spending leisure time with friends, or even when only surrounded by strangers, consumers are always exposed to and influenced by the actions of others. The wide-scale use of digital communication technologies and online social networks has further exacerbated this influence by enabling more varied and intense ways to connect and interact. In the three essays constituting this dissertation, we ask how marketers and product designers can purposefully use social product design features to achieve superior managerial outcomes by harnessing social contagion. The first...
The Behavioral Economics of Digital Customer-Firm Interactions
The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm interactions enables a wide and easily scalable new set of offerings to consumers. From a consumer perspective, the increased use of digital technologies constantly shape individual decisions and attitudes towards firms. This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the q...
IRC-SET 2018
This book highlights cutting-edge research in multidisciplinary areas of Engineering, Physics, Medicine and Healthcare presented at the 4th IRC Conference on Science, Engineering and Technology (IRC-SET 2018), which was held at the Agency for Science Technology and Research (A*STAR), Singapore. The book also contains excerpts of the speeches made by eminent personalities who attended the occasion, thereby providing a written documentation of the event.
