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An award-winning science writer introduces us to mathematics using the extraordinary equation that unites five of mathematics' most important numbers Bertrand Russell wrote that mathematics can exalt "as surely as poetry." This is especially true of one equation: ei(pi) + 1 = 0, the brainchild of Leonhard Euler, the Mozart of mathematics. More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections. It ties together everything from basic arithmetic to compound interest, the circumference of a circle, trigonometry, calculus, and even infinity. In David Stipp's hands, Euler's identity formula becomes a contemplative stroll through the glories of mathematics. The result is an ode to this magical field.
Gauges the current state of science's battle against aging, profiling key contributors and presenting cutting-edge research to examine how a small group of optimistic scientists are developing a drug to extend life.
In The Youth Pill, journalist David Stipp explores the scientific battle against aging and the pioneers of the movement to extend lifespan for everyone. He takes readers behind the scenes and introduces us to the key players who are experimenting with the most promising cutting-edge research. It is an informative and provocative read that shows how a small group of optimistic and determined scientists are closing in on drugs that will change the way we live forver.
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Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
"Discusses endangered animals throughout the world, including coral reef, bees, bats, marine turtles, wolves, sharks, and frogs and what can be done to help save them"--Provided by publisher
When the Apollo 11 astronauts returned from humanity’s first voyage to the moon in 1969, NASA officials advocated for more ambitious missions. But with the civil rights movement, environmental concerns, the Vietnam War, and other social crises taking up much of the public’s attention, they lacked the support to make those ambitions a reality. Instead, the space agency had to think more modestly and pragmatically, crafting a program that could leverage the excitement of Apollo while promising relevance for average Americans. The resulting initiative, the space shuttle, would become the centerpiece of NASA human space flight activity for forty years, opening opportunities for the public to engage with and participate in space projects in new ways. The People’s Spaceship traces how and why NASA painstakingly connected the vehicle to so many segments of society. Underscoring the successes and challenges endured in the process, Amy Paige Kaminski shares the story of how the space shuttle became an American technological icon.
This text is based upon a wide-ranging, five-year study of some of the world's most successful companies including Kodak, IBM, Ford and CBS. It shows how to be a success in the rapidly changing corporate market place.
A startling and authoritative look at the special-interest groups that have corrupted the climate change debate.