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Suffering Time: Philosophical, Kabbalistic, and Ḥasidic Reflections on Temporality
No one theory of time is pursued in the essays of this volume, but a major theme that threads them together is Wolfson’s signature idea of the timeswerve as a linear circularity or a circular linearity, expressions that are meant to avoid the conventional split between the two temporal modalities of the line and the circle.
Neuromarketing
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
Principles of Solar Engineering, Second Edition
This second edition of Principles of Solar Engineering covers the latest developments in a broad range of topics of interest to students and professionals interested in solar energy applications. With the scientific fundamentals included, the book covers important areas such as heating and cooling, passive solar applications, detoxification and biomass energy conversion. This comprehensive textbook provides examples of methods of solar engineering from around the world and includes examples, solutions and data applicable to international solar energy issues. A solutions manual is available to qualified instructors.
Solar Technologies for Buildings
A complete overview of solar technologies relevant to the built environment, including solar thermal energy for heating and cooling, passive solar energy for daylighting and heating supply, and photovoltaics for electricity production Provides practical examples and calculations to enable component and system simulation e.g. Calculation of U-values, I-V curve parameters and radiance distribution modelling Discusses the new trends in thermal energy use, including the architectural integration of collector systems, integrated ventilation photovoltaics facades and solar powered absorption cooling systems Coverage of cutting-edge applications such as active and passive cooling techniques and results from ongoing research projects
Aping Mankind
Neuroscience has made astounding progress in the understanding of the brain. What should we make of its claims to go beyond the brain and explain consciousness, behaviour and culture? Where should we draw the line? In this brilliant critique Raymond Tallis dismantles "Neuromania", arising out of the idea that we are reducible to our brains and "Darwinitis" according to which, since the brain is an evolved organ, we are entirely explicable within an evolutionary framework. With precision and acuity he argues that the belief that human beings can be understood in biological terms is a serious obstacle to clear thinking about what we are and what we might become. Neuromania and Darwinitis deny human uniqueness, minimise the differences between us and our nearest animal kin and offer a grotesquely simplified account of humanity. We are, argues Tallis, infinitely more interesting and complex than we appear in the mirror of biology. Combative, fearless and thought-provoking, Aping Mankind is an important book and one that scientists, cultural commentators and policy-makers cannot ignore. This Routledge Classics edition includes a new preface by the Author.
Idealization XIV: Models in Science
Idealization XIV: Models in Science offers a detailed ontological, epistemological and historical account of the role of models in scientific practice. The volume contains contributions of different international scholars who developed many aspects of the use of idealizations and models both in the natural and the social sciences. This volume is particularly relevant because it offers original contributions concerning one of the main topic in philosophy of science: the role of models in such branches of the sciences and the humanities like comparative historical sociology, economics, history, linguistics and political philosophy. Contributors are: Giacomo Borbone, Krzysztof Brzechczyn, Mieszko Ciesielski, Adam Czerniak, Xavier de Donato Rodríguez, José L. Falguera, Adolfo García de la Sienra, Lidia Godek, Igor Hanzel, Łukasz Hardt, Krzysztof Kiedrowski, Barbara Konat, Zenonas Norkus, Piotr Przybysz, Piotr Szwochert
