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The Rhetorical Power of Popular Culture
Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
Before Crisis
Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, extended applications and examples, and ethical considerations. Part I of the text describes the role of risk communication in preventing and recovering from crises, ethical questions to consider when doing so, and the role of dialogue in learning. Part II provides a detailed explanation for creating effective risk messages. The chapters clarify how t...
The Power of Crisis Communication
Janina Klingelhöfer deconstructs the development of the scientific field of crisis communication through the lens of the sociology of knowledge. To integrate both the social and intellectual dimensions of this scientific field, she unites the theoretical considerations of Bourdieu’s field analysis with the concepts of habitus and capital with a Foucauldian discourse analysis to conduct a comprehensive qualitative historiography. The study reflects on the beginnings of the field and its past developments to answer the main research question: How did the scientific field of crisis communication become what it is today?
Before Crisis
Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, extended applications and examples, and ethical considerations. Part I of the text describes the role of risk communication in preventing and recovering from crises, ethical questions to consider when doing so, and the role of dialogue in learning. Part II provides a detailed explanation for creating effective risk messages. The chapters clarify how t...
COMM
Created through a "student-tested, faculty approved" review process, COMM is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study cards, self-quizzes to help you review the most important concepts, downloadable flash cards, interactive video, Audio Study Tool review downloads, and Speech Builder Express 3.0 features that let you study wherever you are, whenever you have time. Designed for today's students in every detail, this unique solution was developed through conversations, focus groups, interviews, surveys, and input from nearly 150 students like you. From its abbreviated, no-nonsense title, to its useful content and engaging style, COMM is the perfect introductory speech communication text for modern learners.
Emergency Alert and Warning Systems
Following a series of natural disasters, including Hurricane Katrina, that revealed shortcomings in the nation's ability to effectively alert populations at risk, Congress passed the Warning, Alert, and Response Network (WARN) Act in 2006. Today, new technologies such as smart phones and social media platforms offer new ways to communicate with the public, and the information ecosystem is much broader, including additional official channels, such as government social media accounts, opt-in short message service (SMS)-based alerting systems, and reverse 911 systems; less official channels, such as main stream media outlets and weather applications on connected devices; and unofficial channels...
Speaking Professionally
Updated with new and current examples throughout, this concise guide is a rich resource for anyone who wants to become more effective in speaking settings. It covers all the basics and identifies essential principles that will help readers to efficiently prepare, deliver, and evaluate presentations.
Leading Millennial Faculty
Leading Millennial Faculty: Navigating the New Professoriate explores how to effectively lead millennial faculty as they navigate the new professoriate. Contributors address some stereotypical millennial characteristics—being achievement oriented, connected to the world at large, relatively sheltered, and unaware of hierarchy in higher education—and how these characteristics create advantages and challenges for all generations in the higher education workplace.
The Routledge Handbook of Language and Persuasion
This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II cove...
Recruitment, Retention, and Engagement of a Millennial Workforce
The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as “job hoppers,” recruiting millennials is not enough. Retention of a millennial workforce is imperative for organizational success and longevity. This book explores the expectations held by millennials and the ways in which they differ from those of past generations. It covers a broad range of topics including onboarding, work/life balance, stress, retention after a crisis, boredom, internships, and how employers can best leverage mobile platforms for increased engagement.
