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The Maslow Business Reader
Zu seinen Lebzeiten hat Abraham Maslow zwei Revolutionen angezettelt - eine in der Psychologie, die andere in der Unternehmenswelt. Für viele ist Maslow ein Begriff wegen seiner bahnbrechenden Theorien zur Selbstverwirklichung und zur Bedürfnishierarchie. In der Unternehmenswelt haben seine Gedanken zum menschlichen Verhalten am Arbeitsplatz eine Reihe bahnbrechender Managemententscheidungen bewirkt, wie z.B. lernende Organisationen, aufgeklärtes Management und Theorie X. Diese Sammlung von Schriften, bestehend aus bislang unveröffentlichten Essays und Briefen sowie Auszügen aus "Maslow on Management" und "Toward a Psychology of Being" ist eine hervorragende Einführung für Leser, die sich zum ersten Mal mit Maslows Managementideen auseinandersetzen.
Douglas McGregor, Revisited
The words of Douglas McGregor, one of the fore-fathers of management theory and one of the top business thinkers of all time, cannot and should not be ignored. McGregor's vision of a more humanistic workplace may not have been widely accepted over three decades ago, but technological advancements that McGregor himself anticipated have paradoxically helped companies become more human. Viewing employees not as cogs in the machine but as living beings with individual goals-what McGregor called "the human side of the enterprise"-has proven to provide a remarkable competitive advantage. Now, with the rise of the networked economy, the growing power of frontline workers, and the shift in power fro...
One Size Fits One
This revolutionary book demonstrates what "one size fits one" means--to business and to customers--and offers a clear blueprint for planning and making changes that will enable companies to win in a "one size fits one" world. 20 illustrations.
Maslow on Management
A seminal work onhuman behavior in the workplace-now completely updated "At last! We have all been quoting Maslow for years and to now have such an excellent compilation of his seminal thoughts on management and organization comes like a timely gift from heaven. The values and principles he taught decades ago are even more relevant today." -Stephen Covey, author, The Seven Habits of Highly Successful People. "Maslow's book is a readable, impressionistic masterpiece that extolled the virtues of collaborative, synergistic management decades ahead of its time. This edition reveals just how much the management thinkers of our day, including Peter Drucker, W. Edwards Deming, and Peter Senge, owe ...
A Thousand Shades of Green
'What does it mean for the environment?' is a strategic corollary of almost any significant business decision today, and companies must take seriously their responsibilities to regulators, customers, employees and the wider society. A Thousand Shades of Green is aimed at business leaders in need of a clear understanding of the key corporate environmental challenges and the insight and vision to meet them - imperatives such as engaging stakeholders and developing partnerships, understanding the policy-making process, forming corporate responses and drafting environmental management strategies - with the promise of genuine competitive advantage for their companies. Drawing on their extensive c...
Health Care Marketing: Tools and Techniques
Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Ethnicity and Urban Life in China
This much-needed work on ethnicity in Asia offers a major sociological analysis of Hui Muslims in contemporary China. Using both qualitative and quantitative data derived from fieldwork in Lanzhou between March 2001 and July 2004, it looks at the contrast between the urban life of the Han people, the ethnic majority in the city of Lanzhou, and the Hui people, the largest ethnic minority in the city, and assesses the link between minority ethnicity and traditional behaviour in urban sociology and research on ethnic groups of China. In-depth interviews and survey data provides a fresh perspective to the study of ethnic behaviour in China, and offers a rich account of Hui behaviour in seven aspects of urban life: neighbouring interaction, friendship formation, network behaviour, mate selection methods, spouse choice, marital homogamy, and household structure. Contributing to the global discourse on Islam, religious fundamentalism and modernity, this book will be invaluable to anyone interested in Chinese society, Islam, religion, development, urban studies, anthropology and ethnicity.
Becoming a Manager
The role of the new manager demands a new mindset, new activities, and new relationships with people throughout the organization. Becoming a Manager guides the first-time manager through these and other challenges. Part One, Making the Transition, explores how to make the critical shift from individual contributor to manager; what it takes to build a successful partnership with your boss; and the key elements of managing time, which is every manager’s scarcest commodity. Part Two, Developing Your Management Skills, examines how to use influence and persuasion to manage without formal authority; how to develop a leadership style; the elements of planning and setting goals; and the critical ...
PEAK
Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first editio...
