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Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise
Each issue includes a classified section on the organization of the Dept.
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Concise, practical, and highly illustrated, Atlas of Aesthetic Breast Surgery focuses exclusively on the procedures and techniques of cosmetic breast surgery that lead to optimal aesthetic appeal, symmetry, and proportion. Each chapter is presented in a consistent, user-friendly manner, with case examples and expert analysis. With an emphasis on what can go wrong and how to avoid it, this comprehensive reference provides step-by-step visual guidance for surgeons in training and in practice. - Provides detailed illustrations for clear visual guidance on every procedure. - Features up-to-date coverage of revision breast surgery; breast augmentation with fat graft, gynocomastia, and combined surgery such as breast augmentation and mastopexy. - Includes procedural videos on numerous selected topics such as multiple types of breast augmentation, saline to gel conversion surgery, shaped gel to round conversion surgery, superior pedical breast reduction, autologous mastopexy, and many more.
Embodying Normalcy: Women’s Work in Neoliberal Times calls attention to how women in the United States do a type of unpaid work to embody the latest trends for the purpose of achieving success in neoliberal culture. Using TLC reality shows, lifestyle and beauty influencers, Brazilian butt lift TikToks, and celebrities like Kim Kardashian as her archive, Lucia Soriano delivers four case studies that draw on gender studies, media studies, disability studies, and American studies to illustrate how the prerequisite for women to succeed in neoliberal culture calls for them to treat their bodies as projects that must be transformed every day.
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