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New Directions in Internet Management
What is the business model for making money on the Internet and how does it function? The answer to this question will determine the shape of the Internet over the near term. As the Internet business model continues to evolve, so will Internet management. And with the demise of the Internet greatly exaggerated, it will continue to be a driving forc
Essentials of Knowledge Management
Chock-full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments and technologies in knowledge management. Order your copy today!
Strategic Management Support Technologies in the Public Sector
This report summarises the need for and potential applications of selected user-friendly, state-of-theart, electronic policy support tools to promote more successful strategic policy management in the public sector.
Web-to-Host Connectivity
E-mail, e-marketing, e-commerce, e-business, and e-communities - just a few years ago, having a presence on the Web was considered innovative. Today, a Web presence is not only innovative; it's imperative. With the advent of home banking, package tracking, order entry, order status inquiry, and other customer services, a business without a Web strategy will soon be out of business. Driven by the needs of e-commerce, Web-to-Host Connectivity demonstrates how to connect legacy systems and databases to the Web and describes the technologies needed to do it. It provides comprehensive coverage of web-to-host solutions and technologies in addition to security, server, network and system management usage. This book places an emphasis on improving data access and data exchange, no matter where it resides.
Computer Simulation Using Excel without Programming
Defining Simulation in its broadest aspect as embodying a certain model to represent the behavior of a system, whether that may be an economic or an engineering one, with which conducting experiments is attainable. Such a technique enables the management
Designing a Total Data Solution
Your company's global competitiveness depends on the utilization and maintenance of information. Current data handling practices-storing, updating, and accessing data-can be either a problem or a significant strategic advantage for your company. Designing a Total Data Storage Solution: Technology, Implementation, and Deployment gives you the inform
Organization and Management
Organization and Management is an introduction to theories and contemporary practice in cross-border business management. The book reviews the practice of management where a home-market approach no longer achieves and sustains success in an increasingly competitive global environment. Readers will learn about the experiences of companies in many industries operating in countries such as Argentina, China, Britain, France, Germany, India, the Netherlands, Poland, and the United States. This book is designed for students taking introductory courses in organization, and international management. Through carefully developed case studies, exercises, and integrated text material, this book bridges theory and practice. The full colour layout of the book supports self-study, as well as group study and team work.
Principles of Marketing Engineering, 2nd Edition
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision proces...
