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The Ultimate Small Business Marketing Book
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 y...
The 15 Essential Marketing Masterclasses for Your Small Business
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successfu...
Shut Up and Give Me the Mic
DEE’S NOT GONNA TAKE IT As lead singer and songwriter of Twisted Sister, Dee Snider became the poster boy for heavy metal, hair bands, and the wild side of rock. Now, in his twisted new memoir, he reveals the real stories behind the crazy makeup, the big hair, and badass hits like “We’re Not Gonna Take It” and “I Wanna Rock.” A classically trained countertenor who sang with his high school choir, Dee remembers the day he decided he was “not gonna take it” and stopped caring what people thought about him. Following in the footsteps of his idols Alice Cooper and Black Sabbath, Dee jumped from band to band before meeting Jay Jay French and Twisted Sister. But it wasn’t until h...
Powerful Marketing on a Shoestring Budget
If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.
Fever
152 AD. Sethos Leontis, a skilled and mesmerising fighter, is unexpectedly wounded and lies dangerously close to death. 2012 AD. Eva is brilliant - but troubled. Starting her new life at a school for the gifted, a single moment in the lab has terrifying results. An extraordinary link brings Sethos and Eva together...
Watertight Marketing
Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.
How to Write Sales Letters That Sell
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Between the Devil and the Deep
'One of the best accounts ever written of deep-water diving and its staggering, haunting dangers' Robert Kurson, New York Times bestselling author of Shadow Divers Deep underwater lurks a mysterious man-made illness. It has gone by many names over the years – Satan’s disease, diver’s palsy, the chokes – but today, medics call it decompression sickness. You know it as the bends. That’s the devil British diver Martin Robson faces each time he plunges beneath the surface. In the winter of 2012, Robson was part of an expedition to Blue Lake, southern Russia, which sought to find a submerged cave system never seen by the human eye. On the final day of the expedition, as Robson returned ...
How to Wow
Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica
Pimp My Site
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-...
