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Understanding and Profiting from Intellectual Property in International Business
This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
Understanding and Profiting from Intellectual Property
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
Understanding and Profiting from Intellectual Property
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Bang 'Imad
None
Multinationals and Asia
Adopting an international business perspective, this book presents new core concepts related to the management of relationships in Asia.
Learn Indonesian - Level 5: Advanced
Interactive. Effective. And FUN! Start speaking Indonesian in minutes, and learn key vocabulary, phrases, and grammar in just minutes more with Learn Indonesian - Level 5: Advanced - a completely new way to learn Indonesian with ease! Learn Indonesian - Level 5: Advanced will arm you with Indonesian and cultural insight to utterly shock and amaze your Indonesian friends and family, teachers, and colleagues. What you get in Learn Indonesian - Level 5: Advanced: - 25 Audio Lesson Tracks in Indonesian - 25 Indonesian Lesson Notes: monologue transcripts with translation, vocabulary and sample sentences This book is the most powerful way to learn Indonesian. Guaranteed. You get the two most power...
Other People's Love
This story of elusive love set in the TV industry has all the sex, plot twists, and family drama as a soap opera.
