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Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.
Acclaimed food stylist Denise Vivaldo shares the tips and secrets of the trade with cooks who want to become master stylists. It takes a steady hand to arrange the chocolate curls and drizzle the caramel sauce in elaborate designs on top of that sumptuous tiered cake. Whether for food blogs, television, books, magazines, movies, menus, or advertising, food stylists and photographers learn to slice, plate, tweak, and arrange so the dish becomes less a bit a food and more the work of an artisan. Learn how to create ice cream that doesn't melt under the hot camera lights, build stacks of lighter-than-air pancakes, grill a thick steak to perfection with a charcoal starter and more.
The number of entry level pro photographers is growing and this book fills the void of information on food styling.
Reviews Brilliant, young, creative, and refreshingly new. -The New School Vikas Khanna presents a menu that fuses Indian spice with extraordinary imagination and technique. The Spice Story proves that he is a master of his cuisine. -David Waltuck Chanterelle, New York His dedication and passion make him a winner. -Henry Meer City Hall, New York We are proud to have Vikas Khanna in America. -Drew Nieporent Myriad Restaurant Group The Spice Story of India is a book unveiling the deepest flavors of India. -Andrew Chapman August, New York The best blend of modern and traditional Indian cooking. -Tandoori Magazine London Even Vikas Khanna's handwritten recipes are used as a reference at CIA. -Delores Custer Instructor, Culinary Institute of America In any part of the world, I am always craving for Vikas's food. -Aimee Mullins International star The best blend of charm, energy, and talent . . . The Spice Story of India proves it. -Gary A. Goldberg Culinary Arts, New York A heightened sense of taste - The New York Times
There’s a reason writer-editor Norma Olizon Chikiamco calls this book The Recipes I Love. In it are 70 of the recipes she personally cooks for her family and friends, the people who are near and dear to her heart. Delightful and doable, these treasured recipes cover a whole range of dishes, from soups and salads, to roasts and casseroles, to drinks and desserts. Some are ridiculously easy (such as the udon noodle soup) while others may take a little more effort (Bundt butter cake). There’s food for everyday meals (beef topping on rice) as well as food for special occasions (pasta with prosciutto). In fact readers can plan a few weeks’ worth of meals just based on this book. Written in easy-to-follow instructions, all the recipes in this book are fool-proof, having been kitchen-tested and tasted. In addition the ingredients are all readily available and affordable. The author also gives visual clues and helpful hints to further guide the readers and to make cooking more fun.
The James Beard Award–winning, bestselling author of CookWise and KitchenWise delivers a lively and fascinating guide to better baking through food science. Follow kitchen sleuth Shirley Corriher as she solves everything about why the cookie crumbles. With her years of experience from big-pot cooking at a boarding school and her classic French culinary training to her work as a research biochemist at Vanderbilt University School of Medicine, Shirley looks at all aspects of baking in a unique and exciting way. She describes useful techniques, such as brushing your puff pastry with ice water—not just brushing off the flour—to make the pastry higher, lighter, and flakier. She can help you...
The magazine that helps career moms balance their personal and professional lives.
Tips and techniques for making food look good—before it tastes good! Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph. Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves Whets your appetite with delicious advice on food styling, lighting, arrangement, and more Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.
The magazine that helps career moms balance their personal and professional lives.
Introduces the different culinary regions of China through recipes adapted for young chefs and discusses the basics of food handling and kitchen safety.