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Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.
The number of entry level pro photographers is growing and this book fills the void of information on food styling.
There’s a reason writer-editor Norma Olizon Chikiamco calls this book The Recipes I Love. In it are 70 of the recipes she personally cooks for her family and friends, the people who are near and dear to her heart. Delightful and doable, these treasured recipes cover a whole range of dishes, from soups and salads, to roasts and casseroles, to drinks and desserts. Some are ridiculously easy (such as the udon noodle soup) while others may take a little more effort (Bundt butter cake). There’s food for everyday meals (beef topping on rice) as well as food for special occasions (pasta with prosciutto). In fact readers can plan a few weeks’ worth of meals just based on this book. Written in easy-to-follow instructions, all the recipes in this book are fool-proof, having been kitchen-tested and tasted. In addition the ingredients are all readily available and affordable. The author also gives visual clues and helpful hints to further guide the readers and to make cooking more fun.
Marylanders worship soft-shells, Mainers are loyal to peekytoe, Floridians devour stone crab, Alaskans revel in king crab, and Pacific North westerners swear by Dungeness. But the truth is, crab is no longer just a regional delicacy, or even a seasonal one. Today all of these varieties, and more, are shipped to markets all over the country. And ...
The International Cookbook for Kids is packed with features that make cooking a snap: 6 classic recipes from Italy, France, China, and Mexico; More than 1 full-color photographs and illustrations; Hardcover with concealed spiral binding that lies flat when open; Easy-to-follow recipe format; Kid-tested recipes; Chef's tips discussing ingredients, nutrition, and technique; Safety section discussing basic kitchen precautions; Cooking terms and definitions; Special taco-party section; Includes dishes of every kind: Appetizers, Salads, Soups, Main Dishes, Vegetables and Sides, and Desserts
The magazine that helps career moms balance their personal and professional lives.
A precious pink mineral mined from ancient hills in Pakistan’s Punjab province has arrived on the American cooking scene as an exciting and enticing new form of cooking. Himalayan salt blocks, for years the stuff of Iron Chef panache, are today available at specialty retail stores around the world. And the market is growing. This is the first book to address this subject, along with 70 recipes designed for using this unique cooking tool. This is the definitive text on Himalayan salt blocks, written by the man who wrote the definitive text on salt. Enough with salting your food—now it’s time to food your salt! “Mark Bitterman knows more about salt than anyone else on the planet. If yo...
Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more. Walks you through the technicalities of starting your own food blog Explores what you need to consider before your first post ever goes public Shows you how to create lip-smacking food visuals using special lighting and clever effects Explains SEO and how to make sure your site and recipes are searchable Goes into social media and how to use it effectively with your blog Here's everything you need to know about food blogging.
The magazine that helps career moms balance their personal and professional lives.
Home cooks and gourmets, chefs and restaurateurs, epicures, and simple food lovers of all stripes will delight in this smorgasbord of the history and culture of food and drink. Professor of Culinary History Andrew Smith and nearly 200 authors bring together in 770 entries the scholarship on wide-ranging topics from airline and funeral food to fad diets and fast food; drinks like lemonade, Kool-Aid, and Tang; foodstuffs like Jell-O, Twinkies, and Spam; and Dagwood, hoagie, and Sloppy Joe sandwiches.