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Piety and Public Opinion
Across the Muslim world, religion plays an increasingly prominent role in both the private and public lives of over a billion people. Will democratic political participation by an increasingly religious population lead to victories by Islamists at the ballot box? Will more conspicuously pious Muslims participate in politics and markets in a fundamentally different way than they had previously? Against the common assumption that piety would naturally inhibit any tendencies towards modernity, democracy, or cosmopolitanism, Piety and Public Opinion reveals the complex and subtle links between religion and political beliefs in a critically important Muslim democracy.
Strategic Corporate Communication
Strategic Corporate Communication is an updated adaptation of Argenti s best work for the Indian market. Replete with new cases and examples from Indian industry, it covers all aspects of communication and its development in India. It also contrasts the practice of corporate communication in the US, while further investigating the business environment in India and how that has shaped the corporate communication function.This book emphasizes the importance of strategic communication, both in terms of how communication serves as an extension of an organization s strategy, and how it can (and should) become more strategic than tactical when approached in a business setting.
Advertising & IMC
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Etika K. Bertens
None
Human Communication
Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stimulating examples drawn from contemporary life. In addition, Tubbs and Moss show a true sensitivity to diversity - a reflection of their professional interests in gender and cultural issues.
An Introduction to Political Communication
In the third edition of this title, the author offers a broad critical preface to the relationship between politics, the media and democracy in the UK and other contemporary societies.
Once in a Promised Land
They say there was or there wasn't in olden times a story as old as life, as young as this moment, a story that is yours and is mine. Once in a Promised Land is the story of Jassim and Salwa, who left the deserts of their native Jordan for those of Arizona, each chasing mirages of opportunity and freedom. Although the couple live far from Ground Zero, they cannot escape the dust cloud of paranoia settling over the nation. A hydrologist, Jassim believes passionately in his mission to make water accessible to all people, but his work is threatened by an FBI witch hunt for domestic terrorists. A Palestinian now twice displaced, Salwa embraces the American dream. She grapples to put down roots in an unwelcoming climate, becoming pregnant against her husband's wishes. When Jassim kills a teenage boy in a terrible accident and Salwa becomes hopelessly entangled with a shadowy young American, their tenuous lives in exile and their fragile marriage begin to unravel. Once in a Promised Land is a dramatic and achingly honest look at what it means to straddle cultures, to be viewed with suspicion, and to struggle to find safe haven.
Tough Girls
Tough girls are everywhere these days. Whether it is Ripley battling a swarm of monsters in the Aliens trilogy or Captain Janeway piloting the starship Voyager through space in the continuing Star Trek saga, women strong in both body and mind have become increasingly popular in the films, television series, advertisements, and comic books of recent decades. In Tough Girls, Sherrie A. Inness explores the changing representations of women in all forms of popular media and what those representations suggest about shifting social mores. She begins her examination of tough women in American popular culture with three popular television shows of the 1960s and '70s—The Avengers, Charlie's Angels,...
