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Personal Branding : Membangun Citra Positif dalam Persaingan Global
Buku "Personal Branding : Membangun Citra Positif dalam Persaingan Global" membahas pentingnya personal branding di era globalisasi, di mana setiap individu perlu membangun citra diri yang kuat untuk menghadapi persaingan. Buku ini menguraikan pengertian dan konsep dasar personal branding, bagaimana sejarah dan evolusinya membentuk strategi personal dalam konteks modern, serta peran krusial personal branding dalam meningkatkan peluang karier maupun bisnis. Unsur-unsur utama seperti keunikan, nilai, dan kepercayaan diri dibahas sebagai komponen penting yang membangun citra pribadi yang positif dan berkesan. Selain itu, buku ini menjelaskan cara-cara efektif menggunakan media sosial untuk mengelola personal branding, memanfaatkan platform digital untuk memperluas pengaruh dan jangkauan. Ditekankan pula peran komunikasi yang efektif dalam memperkuat citra diri serta strategi untuk mengatasi krisis reputasi. Buku ini memberikan langkah-langkah praktis untuk membangun citra pribadi yang konsisten dan menarik, serta memberikan panduan yang relevan dalam menghadapi tantangan persaingan di tingkat global. Total panduan lengkap untuk kesuksesan branding individu.
Private Higher Education
Highlighting trends and realities of private higher education around the world, this book is organized into two sections. The first deals with international trends and issues, while the second--much longer--section focuses on countries and regions. (Education)
Qualitative Research for the Information Professional
This established text is the only introduction to qualitative research methodologies in the field of library and information management. Its extensive coverage encompasses all aspects of qualitative research work from conception to completion, and all types of study in a variety of settings from multi-site projects to data organization. The book features many case studies and examples, and offers a comprehensive manual of practice designed for LIS professionals. This new edition has been thoroughly revised and includes three new chapters. It has been updated to take account of the substantial growth in the amount and quality of web-based information relevant to qualitative research methods a...
Global University Rankings and the Politics of Knowledge
For many institutions, to ignore your university’s ranking is to become invisible, a risky proposition in a competitive search for funding. But rankings tell us little if anything about the education, scholarship, or engagement with communities offered by a university. Drawing on a range of research and inquiry-based methods, Global University Rankings and the Politics of Knowledge exposes how universities became servants to the education industry and its impact. Conceptually unique in its scope, Global University Rankings and the Politics of Knowledge addresses the lack of empirical research behind university and journal ranking systems. Chapters from internationally recognized scholars i...
Education in Indonesia
In Indonesia, as elsewhere in Asia, education will inevitably play a key role in the national development experience as the twenty-first century unfolds. Not much international attention is paid to how the education sector is faring in Indonesia, but that is not because nothing is happening. The past decade has seen major changes in the structure of the education system and in the schooling trajectories of Indonesian children and adolescents. The administration of primary and secondary education has been decentralized to the regions. A new paradigm of school-based management has been introduced. Public spending on education has finally reached one-fifth of total government spending, as required by law. But although enrolment rates at all levels continue to increase, the quality of education remains low and has not improved, and the tertiary sector continues to experience problems of autonomy and unsatisfactory performance.
Decoding Women’s Magazines
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Qualitative Analysis for Social Scientists
The teaching of qualitative analysis in the social sciences is rarely undertaken in a structured way. This handbook is designed to remedy that and to present students and researchers with a systematic method for interpreting qualitative data', whether derived from interviews, field notes, or documentary materials. The special emphasis of the book is on how to develop theory through qualitative analysis. The reader is provided with the tools for doing qualitative analysis, such as codes, memos, memo sequences, theoretical sampling and comparative analysis, and diagrams, all of which are abundantly illustrated by actual examples drawn from the author's own varied qualitative research and resea...
Feature Writing
This book provides a practical and richly informative introduction to feature writing and the broader context in which features journalists operate. As well as covering the key elements and distinctive features that constitute good feature writing, the book also offers a rich resource of real life examples, case studies and exercises. The authors have drawn on their considerable shared experience to provide a solid and engaging grounding in the principles and practice of feature writing. The textbook will explore the possibilities of feature writing, including essential basics, such as: Why journalists become feature writers The difference between news stories and features What features need to contain How to write features The different types of features The text is intended for both those who are studying the media at degree level and those who are wishing to embark on a career in the print industry. It will be invaluable for trainee feature writers.
Shakespeare, Einstein, and the Bottom Line
How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New Y...
