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ICSTIAMI 2019
  • Language: en
  • Pages: 1219

ICSTIAMI 2019

We are delighted to introduce the proceedings of The International Conference on Science and Technology in Administration and Management Information 2019 (ICSTIAMI 2019). ICSTIAMI 2019 is the premier international academic conference on Science and Technology in Administration and Management Information. The theme of ICSTIAMI 2019 was held in Jakarta, Indonesia is “Sustainable Development: from Research to Actions”. This conference is organized by Institut Ilmu Sosial dan Manajemen Stiami, Jakarta, Indonesia and coorperation with, Huachiew Chalermprakiet University/ HCU Thailand, Universitas Sultan Zainal Abidin/ Unisza Malaysia, Universiti Tun Hussein Onn Malaysia/ UTHM, Universitas Wid...

Business Solution : Teori dan Implementasi Solusi Bisnis Terkini
  • Language: id
  • Pages: 103

Business Solution : Teori dan Implementasi Solusi Bisnis Terkini

Buku "Business Solution : Teori dan Implementasi Solusi Bisnis Terkini" mengupas konsep, model, dan strategi untuk menciptakan solusi bisnis yang efektif di era modern. Pembaca diajak memahami dasar-dasar solusi bisnis, mulai dari analisis masalah hingga penerapan strategi yang responsif terhadap perubahan pasar. Buku ini juga menjelaskan model bisnis seperti SWOT Analysis dan Business Model Canvas yang membantu perencanaan solusi bisnis yang optimal. Selain itu, buku ini memberikan panduan dalam tahapan implementasi solusi, termasuk manajemen perubahan dan pengelolaan risiko. Fokus khusus diberikan pada solusi bisnis untuk UMKM, dengan pembahasan tentang akses modal, teknologi sederhana, dan strategi pemasaran hemat biaya. Bab tentang solusi bisnis di era digital menyoroti pentingnya transformasi digital, penggunaan teknologi seperti e-commerce dan big data, serta tantangan yang dihadapi dalam era revolusi digital. Buku ini menjadi referensi komprehensif bagi para profesional, pengusaha, dan akademisi yang ingin menerapkan solusi bisnis adaptif dan berkelanjutan.

Entrepreneurial Marketing
  • Language: en
  • Pages: 280

Entrepreneurial Marketing

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring ...

Entrepreneurial Marketing and International New Ventures
  • Language: en
  • Pages: 209

Entrepreneurial Marketing and International New Ventures

  • Type: Book
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  • Published: 2020-04-02
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  • Publisher: Routledge

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationaliza...

Health Communication
  • Language: en
  • Pages: 326

Health Communication

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Effective Public Relations
  • Language: en
  • Pages: 612

Effective Public Relations

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Internet Marketing
  • Language: en
  • Pages: 590

Internet Marketing

A comprehensive guide to the strategy, implementation and practice of Internet Marketing.

Entrepreneurial Marketing
  • Language: en
  • Pages: 324

Entrepreneurial Marketing

Entrepreneurial Marketing

The Strategic Community-Based Firm
  • Language: en
  • Pages: 269

The Strategic Community-Based Firm

  • Type: Book
  • -
  • Published: 2006-12-07
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  • Publisher: Springer

This book considers the concept of strategic community, a framework that integrates knowledge possessed by people, groups or organizations across boundaries. Case studies demonstrate how strategy, organization and leadership in corporations, represent the dynamic view of strategy necessary to obtain competitive organizational capability.

The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance
  • Language: en
  • Pages: 448

The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance

An implementation blueprint for SIX SIGMA! "The Six Sigma Way demystifies Six Sigma with a real-world 'how-to 'guide. A good investment for any business planning to launch Six Sigma." John Biedry, VP Quality & Compliance, Sears Home Services. Cost reduction...productivity improvement...customer retention...these are the promises of the Six Sigma quality management system. The Six Sigma Way reveals how GE, Motorola, and numerous other companies are successfully using Six Sigma to fine-tune products and processes, improve performance, and increase profits. Now you can read the roadmap for implementing Six Sigma in your manufacturing or service organization. The authorswho have worked with some...