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Teaching Marketing
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Sustainable Smart Cities
This volume provides the most current research on smart cities. Specifically, it focuses on the economic development and sustainability of smart cities and examines how to transform older industrial cities into sustainable smart cities. It aims to identify the role of the following elements in the creation and management of smart cities:• Citizen participation and empowerment • Value creation mechanisms • Public administration• Quality of life and sustainability• Democracy• ICT• Private initiatives and entrepreneurship Regardless of their size, all cities are ultimately agglomerations of people and institutions. Agglomeration economies make it possible to attain minimum efficie...
Entrepreneurship, Innovation and Economic Crisis
This book looks at entrepreneurship and innovation as ways out of the economic crisis in Europe and other regions, and examines the main theoretical issues and practices related to this analysis. The volume addresses such questions as: From an institutional perspective, how do economic crisis conditions affect different types of entrepreneurs and entrepreneurship? Is it useful for public policymakers and entrepreneurs to understand the basic characteristics of entrepreneurial activity, relations between the institutional environment and entrepreneurship and among entrepreneurship, innovation and social change? Featuring case studies from several industries and countries, and a variety of met...
Carbon Pricing, Growth and the Environment
ïThe scope, depth and persistence with which this book explores carbon pricing is admirable, reflecting that despite political reluctance it is a topic in all parts of the world.Í _ Mikael Skou Andersen, Aarhus University, Denmark and European Environment Agency ïEnvironmental taxation and emissions trading continue to be high on the public policy agenda in many countries, and this is another welcome and very interesting volume in the Critical Issues in Environmental Taxation series that presents new ideas and evidence on these subjects from a wide range of countries and a variety of perspectives.Í _ Paul Ekins, University College London, UK This original and timely volume provides uniqu...
Entrepreneurial Universities
This book analyses the importance of the entrepreneurial university, specifically in relation to the creation of entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and contributing authors is to provide the reader with a set of experiences illustrating the advantages of communicating and encouraging entrepreneurship among students, thereby highlighting the “third mission” of the university: the need to adopt entrepreneurial strategy without disrupting the quality of teaching and research. Featuring initiatives from institutions around the world, the authors argue that the increasing importance of knowledge in t...
Markets of tomorrow : basis for their analysis today
Valencia acoge este año, la organización del XXV Congreso Anual de la European Academy of Management and Business Economics (AEDEM), auspiciada por la Facultad de Economía de la Universidad de Valencia y bajo el lema, LOS MERCADOS DEL MAÑANA: bases para su análisis hoy, identifica el fruto del trabajo de investigación llevado a cabo por profesores universitarios y profesionales de distintas universidades y diferentes países. Convirtiéndose en un foro de intercambio de experiencias docentes e investigadoras en todas las disciplinas de la economía de la empresa, cuyos frutos son las ponencias y comunicaciones presentadas, y que serán debatidas a lo largo de los días 8, 9 y 10 de jun...
La política cultural de la Unión Europea.
Queda enmarcado el trabajo que se presenta en la consideración y el análisis de los programas culturales de la Unión Europea para el periodo 1996-2006. Para ello se ha utilizado la documentación ofrecida con la Comisión Europea tanto de la Dirección General de Cultura como de los servicios estadísticos y se ha considerado todas las fuentes documentales existentes. Ello ha permitido reconstruir las referencias a la Política Cultural de los órganos e instrumentos de la Unión Europea. Se ha considerado la documentación emanada de los correspondientes Programas Europeos, Calidoscopio, Ariane, Rápale pero sobre todo del Programa Cultural 2000, cuya consideración específica es objeto de tratamiento a través de la correspondiente disección de los escenarios abarcados por el programa: Patrimonio Cultural, Artes Visuales, Artes Escénicas, Literatura, Libros y Lectura, Traducción, etc., más un apartado específico destinado a la Cooperación Cultural.
Building bridges in a global economy
La Universidad de Salamanca acogió la organización del XXII Congreso Anual de la Academia Europea de Dirección y Economía de la Empresa (AEDEM) y el VI Internacional Conference de la Inernational Academy of Business Disciplines (IABD). Este Congreso constituye una nueva oportunidad para compartir e impulsar el desarrollo del conocimiento. Más de 500 investigadores y docentes europeos y americanos han participado con sus trabajos de investigación, y han enriquecido con sus comentarios y discusión las sesiones del Congreso, proporcionando nuevas perspectivas que permiten desarrollar las teorías básicas, mejorar la competitividad de las empresas y favorecer el desarrollo económico y e...
