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The Psychology of Design
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited b...
University of Michigan Official Publication
Each number is the catalogue of a specific school or college of the University.
Frontiers of Engineering
This volume includes 14 papers from the National Academy of Engineering's Tenth Annual U.S. Frontiers of Engineering Symposium held in September 2004. The U.S. Frontiers meeting brings together 100 outstanding engineers (ages 30-45) to learn from their peers and discuss leading-edge technologies in a range of fields. The 2004 symposium covered these four areas: engineering for extreme environments, designer materials, multiscale modeling, and engineering and entertainment. Papers in the book cover topics such as scalable mobile robots for deployment in polar climates, the challenges of landing on Mars, thin-film active materials, vascular tissue engineering, small-scale processes and large-scale simulations of the climate system, simulating physically accurate illumination in computer graphics, and designing socially intelligent robots, among others. Appendixes include information about the contributors, the symposium program, and a list of the meeting participants. The book is the tenth in a series covering the topics of the U.S. Frontiers of Engineering meetings.
Tomorrow's Professor
Tomorrow's Professor is designed to help you prepare for, find, and succeed at academic careers in science and engineering. It looks at the full range of North American four-year academic institutions while featuring 30 vignettes and more than 50 individual stories that bring to life the principles and strategies outlined in the book. Tailored for today's graduate students, postdocs, and beginning professors, Tomorrow's Professor: Presents a no-holds-barred look at the academic enterprise Describes a powerful preparation strategy to make you competitive for academic positions while maintaining your options for worthwhile careers in government and industry Explains how to get the offer you wa...
