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Search Engine Optimization
This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.
Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics
From cloud computing to data analytics, society stores vast supplies of information through wireless networks and mobile computing. As organizations are becoming increasingly more wireless, ensuring the security and seamless function of electronic gadgets while creating a strong network is imperative. Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics highlights the challenges associated with creating a strong network architecture in a perpetually online society. Readers will learn various methods in building a seamless mobile computing option and the most effective means of analyzing big data. This book is an important resource for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, and IT specialists seeking modern information on emerging methods in data mining, information technology, and wireless networks.
Encyclopedia of Information Science and Technology, Fourth Edition
In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-v...
Nigeria's Digital Diaspora
Over a decade ago, when Nigeria's migratory digital elite in the United States pioneered a newfangled form of citizen online journalism that disrupted the professional certainties of domestic legacy journalism, the country's professional journalists held out hope that the disruptive effect of this insurgent, non-professionalized, non-routinized but nonetheless transformative form of journalism would be transitory. But diasporic citizen online journalism is not only now an integral part of Nigeria's media ecosystem, it has also inspired successful homeland digital-native emulators and is challenging, even supplanting in some cases, traditional domestic media formations as sites of consequenti...
The Emerald Handbook of Digital Media in Greece
The Emerald Handbook of Digital Media in Greece: Journalism and Political Communication in Times of Crisis presents the empirical applications of digital media in political communication and in a number of social settings including the environment, homelessness, migration and social movements.
Encyclopedia of Organizational Knowledge, Administration, and Technology
For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and...
VEIC 2020
This book constitutes the thoroughly internationally - refereed proceedings of the 2nd Vocational Educational International Conference: Revitalization of Vocational Education in Indonesia, 2020, held in Semarang, Indonesia, in August 27, 2020. The papers presented were carefully reviewed and selected from all submissions. The papers reflect the conference sessions as follows: Innovation In Building and Developing Vocational Education, Innovation In Preparing and Developing Educators In Vocational Education, Innovation In Preparing and Developing Skilled Workers, and Developing Students Competencies Using E-learning.
Social Media and the Public Interest
Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the P...
33 Strategi Marketing Terpenting Dekade Ini
Dalam satu dekade terakhir, perkembangan teknologi dan perubahan perilaku konsumen telah mengubah wajah dunia bisnis dan pemasaran. Muncul trentren baru dalam pemasaran, seperti peningkatan penggunaan kecerdasan buatan dan machine learning, peningkatan fokus pada personalisasi dan pengalaman pelanggan, serta peningkatan praktik pemasaran berkelanjutan dan etis. Dengan membaca buku ini, pemasar, pemilik perusahaan, dan masyarakat umum yang tertarik pada bisnis bisa memiliki daya saing untuk mengimbangi perkembangan dunia pemasaran.
