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Media Across Borders
  • Language: en
  • Pages: 255

Media Across Borders

  • Type: Book
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  • Published: 2016-01-29
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  • Publisher: Routledge

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international fra...

The Routledge Handbook of Translation and Globalization
  • Language: en
  • Pages: 744

The Routledge Handbook of Translation and Globalization

  • Type: Book
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  • Published: 2020-12-30
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  • Publisher: Routledge

This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation stu...

Translation and Neoliberalism
  • Language: en
  • Pages: 318

Translation and Neoliberalism

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Translation or Transcreation? Discourses, Texts and Visuals
  • Language: en
  • Pages: 193

Translation or Transcreation? Discourses, Texts and Visuals

This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.

Indirect Translation Explained
  • Language: en
  • Pages: 242

Indirect Translation Explained

Indirect Translation Explained is the first comprehensive, user-friendly book on the practice of translating indirectly in today’s world. Unlike previous scholarly approaches, which have traditionally focused on translating from the original, this textbook offers practical advice on how to efficiently translate from an already translated text and for the specific purpose of further translation. Written by key specialists in this area of research and drawing on many years of translation teaching and practice, this process-focused textbook covers a range of languages, geographical settings and types of translation, including audiovisual, literary, news, and scientific-technical translation, ...

Translation Studies and Ecology
  • Language: en
  • Pages: 186

Translation Studies and Ecology

This innovative collection explores the points of contact between translation practice and ecological culture by focusing on the relationship between ecology and translation. The volume’s point of departure is the idea that translations, like all human activities, have a relational basis. Since they depend on places and communities to which they are addressed as well as on the cultural environment which made them possible, they should be understood as situated cultural practices, governed by a particular political ecology. Through the analysis of phenomena that relate translation and ecological culture (such as the development of ecofeminism; the translation of texts on nature; translation...

The Routledge Handbook of Public Service Interpreting
  • Language: en
  • Pages: 601

The Routledge Handbook of Public Service Interpreting

The Routledge Handbook of Public Service Interpreting provides a comprehensive overview of research in public service, or community interpreting. It offers reflections and suggestions for improving public service communication in plurilingual settings and provides tools for dealing with public service communication in a global society. Written by leading and emerging scholars from across the world, this volume provides an editorial introduction setting the work of public service interpreting (PSI) in context and further reading suggestions. Divided into three parts, the first is dedicated to the main theoretical issues and debates which have shaped research on public service interpreting; th...

Translation Flows
  • Language: en
  • Pages: 268

Translation Flows

The genesis of this book was the 9th Congress of the European Society for Translation Studies, held in Stellenbosch, South Africa, in September 2019 – the first time the event took place outside Europe. “Living Translation – People, Processes, Products” was the Congress theme. A common thread, whether as a methodological or analytical basis, as a descriptive framework or as a subject in itself, was that of “flows” and the “flowing” nature of translation. The contributions included here draw on a productive framework of networks and flows, and foreground the inherent spatial and temporal diversity of Translation Studies. Translation as a social practice is the golden thread th...

Handbook of the Language Industry
  • Language: en
  • Pages: 514

Handbook of the Language Industry

Digital transformation and demographic change are profoundly affecting the contexts in which the language industry operates, the resources it deploys and the roles and skillsets of those it employs. Driven by evolving digital resources and socio-ethical demands, the roles and responsibilities deriving from the proliferation of new and emerging profiles in the language industry are transcending the traditional bounds of core activities and competences associated with prototypical concepts of translation and interpreting. This volume focuses on the realities in the language industry from the fresh perspective of current and emerging professional profiles and of the contexts and resources that ...

Interpreter Training in Conflict and Post-Conflict Scenarios
  • Language: en
  • Pages: 219

Interpreter Training in Conflict and Post-Conflict Scenarios

The role of interpreters in conflict situations is of increasing real world importance. There are ethical, cultural, and professional issues that have yet to be explored, and there is a need for specialised training that addresses the specific contexts in which interpreters perform their duties, considering the situated nature of interpreting in these contexts. This volume is structured around interpreter training in different contexts of conflict and post-conflict, from military operations and international tribunals to asylum-seeking and refugee, humanitarian, and human rights missions. Themes covered include risk management and communication, ethics and professional demeanour, language te...