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Modern Healthcare Marketing in the Digital Era
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thr...
Phygital Approaches to Social Marketing
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communica...
Popular Geopolitics and Nation Branding in the Post-Soviet Realm
This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver valu...
The Future of Management. Industry 4.0 and Digitalization
We believe that the world is standing on the very edge of the fastest industrial revolution ever. A revolution which will rapidly increase the efficiency of many production processes. Automation (both mechanical and the one happening with computer processes) will reduce the demand for human work and release a huge amount of time we can use for further development. With this book we try to provide the reader with information about various aspects of life and the socio-economic environment. For this purpose, we have invited authors representing the leading scientific research centers in Poland and specialists from foreign universities. Piotr Buła Bogdan Nogalski The monograph stands out from ...
Emerging Technologies for Health Literacy and Medical Practice
Emerging Technologies for Health Literacy and Medical Practice unveils a transformative revolution brought about by emerging technologies, setting the stage for a paradigmatic shift from reactive medical interventions to proactive preventive measures. This transition has not only redefined the doctor-patient relationship but has also placed patients at the helm of their health management, actively engaged in informed decision-making. The book, a collective effort by experts across diverse disciplines, stands as an authoritative compendium delving into the profound implications of cutting-edge technologies in healthcare. From the tantalizing realm of artificial intelligence powering diagnosti...
World Politics and the Challenges for International Security
World politics as a scientific discipline was established during the second half of the 20th century and has gained rapid distribution in many countries. This field of study focuses attention on current political processes as well as the potential of further development. It is essential to analyze world politics to move progress forward while also strengthening international security and the creation of a safer civilization. World politics cannot be understood without the combined knowledge of history, economics, law, social sciences, and psychology. World Politics and the Challenges for International Security describes the global processes in the field of world politics and international security and discusses global problems, global security, and the threats and challenges that currently affect global society. Covering topics such as digital diplomacy, political corruption, and terrorist psychology, this book is essential for political scientists, researchers, policymakers, global leaders, national security officers, diplomats, professors and students of higher education, and academicians.
Advances in Ergonomics of Manufacturing: Managing the Enterprise of the Future
This book discusses the latest advances in people-centered design, operation, and management of broadly defined advanced manufacturing systems and processes. It reports on human factors issues related to various research areas such as intelligent manufacturing technologies, web-based manufacturing services, digital manufacturing worlds, and manufacturing knowledge support systems, as well as other contemporary manufacturing environments. The book covers an extensive range of applications of human factors in the manufacturing industry: from work design, supply chains, evaluation of work systems, and social and organization design, to manufacturing systems, simulation and visualization, automa...
Perspectives on Social and Material Fractures in Care
The COVID-19 pandemic functioned as a stark illuminator, exposing the deep-seated cracks in social and material support for those in caregiving roles. Despite the resilience of care workers and essential personnel, the lack of robust connections and infrastructure became apparent, impacting these individuals but resonating across the broader public. The pandemic laid bare the lengths people must go to care for others and the urgent need for interconnectedness and support within caregiving realms. Perspectives on Social and Material Fractures in Care offers a multi-disciplinary exploration of care, drawing on existing theoretical frameworks, empirical research, and personal stories. By naviga...
Ethics for Mental Health Professionals
In the realm of mental health professionals, possessing knowledge of psychotherapeutic techniques is merely the tip of the iceberg. To excel in this field, professionals must master navigating the ethical challenges inherent in therapeutic relationships. Ethics for Mental Health Professionals illuminates the intricate landscape of ethical considerations that define the practice of mental health professionals. This book goes beyond the mere acquisition of psychotherapeutic techniques, emphasizing the paramount significance of navigating ethical challenges inherent in the field. This book delves into the ethical foundations underpinning the mental health profession, acknowledging the elevated ...
