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Acciones y realidades ante la manipulación social: redes sociales, publicidad y marketing
  • Language: es
  • Pages: 1108
New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity
  • Language: en
  • Pages: 532

New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity

  • Type: Book
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  • Published: 2023-07-28
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  • Publisher: IGI Global

The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of business strategy. These far-reaching changes require companies to make rapid adaptations in order to achieve optimal situations, which can no longer be developed as they did in the past. To help academics and managers understand the new fields of study and research within strategic management, Javier Martínez-Falcó, Assistant Professor at the University of Alicante, has written a groundbreaking book, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity. Th...

Entrepreneurial Ecosystems
  • Language: en
  • Pages: 267

Entrepreneurial Ecosystems

Analyzes entrepreneurial ecosystems though the lens of gender to identify myriad individual, organizational, and institutional factors that create gendered inequities.

Women, Business and the Law 2018
  • Language: en
  • Pages: 627

Women, Business and the Law 2018

  • Categories: Law

How can governments ensure that women have the same employment and entrepreneurship opportunities as men? One important step is to level the legal playing field so that the rules for operating in the worlds of work and business apply equally regardless of gender. Women, Business and the Law 2018, the fifth edition in a series, examines laws affecting women’s economic inclusion in 189 economies worldwide. It tracks progress that has been made over the past two years while identifying opportunities for reform to ensure economic empowerment for all. The report updates all indicators as of June 1, 2017 and explores new areas of research, including financial inclusion.

Listening in Everyday Life
  • Language: en
  • Pages: 364

Listening in Everyday Life

This book addresses the role listening plays in our personal and professional lives, and provides steps we can take to strengthen our own listening skills. Each chapter was written specifically for this book with the intention of introducing the reader to the major theories that affect the processes of listening, and to the impact of listening behavior on our own ability to be effective communicators. Contents: Forward, Ralph Nichols; Preface, Deborah Borisoff and Michael Purdy; Introduction: Why Listening? Deborah Borisoff and Michael Purdy; PART I: Processes and Contexts of Listening; What is Listening?, Michael Purdy; Intrapersonal and Interpersonal Listening: Self Listening and Conscious...

Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability
  • Language: en

Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability

The mystery of happiness has occupied human beings from ancient times until the present day. In this regard, the group of researchers from six countries present their fourth joint work in this new book titled »Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability«.

Internet Science
  • Language: en
  • Pages: 313

Internet Science

  • Type: Book
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  • Published: 2018-09-25
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  • Publisher: Springer

This book constitutes the proceedings of the 5th International Conference on Internet Science held in St. Petersburg, Russia, in October 2018. The 23 papers presented were carefully reviewed and selected for inclusion in this volume. They were organized in topical sections named: risks on the Internet: detecting harmful content and discussing regulation; methodologies for studies of online audiences; and online media and public issues.

Sensory Marketing
  • Language: en
  • Pages: 324

Sensory Marketing

  • Type: Book
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  • Published: 2009-05-21
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  • Publisher: Springer

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Organizational Listening
  • Language: en

Organizational Listening

This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity.