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Solar Power Satellites
Communication satellites are a $144 billion industry. Is there any space-based industry that could possibly beat that market? 'Solar Power Satellites' shows why and how the space satellite industry will soon begin expanding its market from relaying signals to Earth to generating energy in space and delivering it to the ground as electricity. In all industrialized nations, energy demand is growing exponentially. In the developing world, the need for energy is as basic as food and water. The Sun's energy is available everywhere, and it is non-polluting. As business plans demonstrate its technical feasibility, commercial potential, and environmental acceptability, every country on Earth will look to space for the power it needs.
Achieving the Triple Play
One of the most popular offerings telecom companies now provide is the triple play, which consists of voice, video, and data, all from one company and with one bill. This book addresses the challenges and benefits of offering converged services and looks at how the new technology is affecting companies and customers.
Global Communication
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media
That's the Way It Is
Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its "decline.” That’s the Way It Is gives us the very first history of American television news, spanning more than six decades, from "Camel News Caravan” to "Countdown with Keith Oberma...
Media Monoliths
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
Becoming Ecological
Community psychology emphasizes an ecological approach to mental health by focusing on the individual in the environment and the influences that shape and change behavior. Becoming Ecological brings together the work of James G. Kelly, one of the founders of community psychology and among the field's national leaders. The volume unites thirteen of Kelly's publications from 1968 to 2002 as well as four new essays on current issues in the field: the theory, research, practice, and education of community psychologists. Kelly introduces the work by offering connections between his personal experiences and the topics he chose to focus on throughout his long career. He begins each of the thirteen ...
Space 2.0
A true revolution has rocked the space industry, as Silicon Valley and new startup companies around the world have shaken up the status quo. This has in turn triggered a hefty response among traditional aerospace companies, launching the sector into the new Space 2.0. This book explains how and why this remarkable change has happened, starting from the industry’s origins during the Space Age and working its way to the present day. No other industry in the world has experienced the dramatic shift in technology and services as rapidly as the field of satellite services and rocket launch systems has. This book analyzes the dynamic shift over the past decade in how satellites are designed, manufactured, launched, and operated. It also turns an eye to the future, discussing the amazing feats and potential issues we can expect from this shifting arena by 2030. With its beginner-friendly writing style and plethora of illustrations, this book serves as a perfect introductory text to students and professionals alike wishing to learn more about the key trends in the field of space applications and launch systems.
Networked Communities: Strategies for Digital Collaboration
Provides an understanding of best practices in building sustainable collaboration in intelligent community development.
The Basics of Satellite Communications
Despite the proliferation of new communications technologies, the decades-old satellite industry is shifting with the times. Now in its second edition, this guide addresses the myriad aspects of the technology in its current form and explores the paths it is expected to take in the future.
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