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Primer of Public Relations Research, Second Edition
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Primer of Public Relations Research, Third Edition
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provid...
A Practioner's Guide to Public Relations Research, Measurement and Evaluation
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
An Integrated Approach to Communication Theory and Research
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
The Memory Stones
A century and a half after the memory stone first transported him through time, Mase Winslow is once again subjected to its mystical powers as he is pulled from the love and safety of his Willow Creek plantation to come to the aid of his friend Zoey Antonelli. Along with her new love, Boone Vanderson, they have been thrust forward in time only to be separated along the way, deposited onto the cruel streets of New York City. Stripped of her memory and without him having any knowledge of the twenty-first century, they struggle to survive. Death and destruction loom as a demon from their past joins forces with a villainous element in the present. With greed and revenge at the heart of this unholy union, Zoey and Boone's lives hang in the balance. The saga of the Winslow family and all those they love comes full circle as the memory stone reunites them in a battle of good against evil where true sacrifice is the only means to prevail.
Primer of Public Relations Research, Third Edition
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provid...
Fat Loss Activation Supplement Stacks
Supplements have grown in popularity over the past few decades. Nearly everyone takes some kind of supplement whether that's a multi-vitamin, fish oil or protein drink. Supplementation is designed to 'fill the gaps' in your daily nutritional needs, not be the most important part of your diet. That means eating nutrient dense foods with the appropriate calorie amount for your activity level is most important. With that said, this book includes several high grade, properly tested supplements used by elite athletes all over the world. These stacks are recommended to ensure that there are no gaps in your general health plan. Remember, you do not need to use all of the listed supplement stacks.
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.
Murder in the Stacks
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