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Primer of Public Relations Research, Third Edition
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provid...
A Practioner's Guide to Public Relations Research, Measurement and Evaluation
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Evaluating Public Relations
Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
The Life and Times of Stack
Stack Hayward has spent much of his life entertaining people he meets everywhere with his tales of the "good old days". He finds humor in most of the events of his daily life. He has a special way of injecting a double dose of his "miracle medicine - humor" into the veins of friends or foes alike who find themselves out of humor and in need of a good uplift. His motto is - "Laughter is good for the soul".
The Study Skills Box Set
The Study Skills Box Set contains 4 books from Dr McPherson's Study Skills series: Effective note-taking (3rd ed) Mnemonics for Study (2nd ed) How to Revise and Practice (2nd ed.) Successful Learning Simplified: A Visual Guide
An Integrated Approach to Communication Theory and Research
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Personal and Administrative Perspectives from the Communication Discipline during the COVID-19 Pandemic
This book addresses questions about the major impacts of the COVID-19 pandemic on human communication and the ways in which the communication discipline has been impacted by and has responded to the conditions of the pandemic. Contributors examine both the personal and the university administrative level to discuss how the pandemic and its lockdowns and transition to online learning, among other consequences, impacted specific areas of scholarship within the communication discipline. Contributors represent a number of sub-disciplines and focus on important elements they have witnessed being influenced by pandemic responses, bringing to light the unique insights about the pandemic and its effect on human communication their sub-discipline affords them. They go on to explore how the pandemic has impacted, or will impact, the teaching of their subject area and provide future suggestions for research in that area. Sub-disciplines represented include interpersonal communication, family communication, nonverbal communication, health communication, military learners, communication administrators, and instructional communication concerns.
Harrington on Online Cash Games
No-Limit hold 'em was once a game played almost exclusively in casinos. But during the last decade, the game's growth has been fueled in part by the easy availability of online playing sites where participants can play cash games and tournaments 24 hours a day, every day. In Harrington on Online Cash Games, Dan Harrington shows you the key ideas and skills that will let you master the online poker world which differs in some significant ways from the world of casino games. You'll learn how to handle different stack sizes, how to play at 6-max tables, how to deal with increased levels of aggression, and how to use the poker databases and heads-up displays that give you unprecedented information on your opponent's tendencies. Harrington lays out detailed strategies for preflop and post-flop play in both the popular micro-stakes games and the more difficult small-stakes games. If you play online poker or you're looking to get started, you'll need to read this book. Book jacket.
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Online News and the Public
This volume offers unique and timely insights on the state of online news, exploring the issues surrounding this convergence of print and electronic platforms, and the public's response to it. It provides an overview of online newspapers, including current trends and legal issues and covering issues of credibility and perceptions by online news users. The heart of the book is formed by empirical studies-mostly social surveys-coming out of the media effects and uses traditions. The chapters are grounded in theoretical frameworks and bring much-needed theory to the study of online news. The frameworks guiding these studies include media credibility, the third-person effect, media displacement, and uses and gratifications. The book ends with a section devoted to research on online news postings. This book is appropriate for scholars, researchers, and students in journalism, mass communication, new media, and related areas, and will be of interest to anyone examining how people use the web as a source for news.
