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Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
When Sandy Shores joined the CIA right out of college, she had no way of knowing that in fifteen years she would be returning home for good, too badly injured by a foreign general to continue her career with the agency. Opening a private investigators office seemed the logical thing to do, but getting involved with murder, multiple personalities, and rape were not in her plans. When she is dragged off into the forest to die and it becomes necessary to kill or be killed, Sandy realizes that human evil isnt confined to foreign soil.
The multimedia artist, poet and novelist Brion Gysin may be the most influential cultural figure of the twentieth century that most people have never heard of.Gysin (1916–1986) was an English-born, Canadian-raised, naturalized American of Swiss descent, who lived most of his life in Morocco and France. He went everywhere when the going was good. He dabbled with surrealism in Paris in the 1930s, lived in the “interzone” of Tangier in the 1950s and traveled the Algerian Sahara with Sheltering Sky author Paul Bowles before moving into the legendary Beat Hotel in Paris. Gysin’s ideas influenced generations of artists, musicians and writers, among them David Bowie, Keith Haring, Patti Smi...
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The Dictionary of American Classical Composers covers over 650 composers active from the 18th century to today. Covering all classical styles, it offers the most comprehensive overview of key composers in the United States available. Entries include basic biographical information and critical analysis of each composer's key works and ideas. Entries also include worklists and bibliographic information. Whenever possible, the entries will have been checked by the composers themselves to assure greatest possible accuracy. This new edition, completely updated and expanded from the 1984 edition, also includes over 200 historic photographs.
This book includes the proceedings of the 19th International Scientific Conference “Energy Management of Municipal Transportation Facilities and Transport EMMFT 2017”, which was held in Khabarovsk, Russia on 10–13 April 2017. The book presents the research findings of scientists working at universities in the Far Eastern, Siberian and Ural Federal Districts of Russia, and of Serbia, which are unique regions notable for sustainably operating complex transport infrastructures in severe climatic and geographic environments. It also offers practical insights into transportation operation under such conditions.The book discusses the experiences of colleagues from Slovenia, Ukraine and Latvi...