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Social Media Marketing
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Social Media Marketing
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization�s overall integrated marketing communication approach.
Conover
Conover developed in the mid-1800s as a Y intersection of the Richmond and Danville Railroad traversing North Carolina. Although originally called Wye Town, legend says the name Canova was adopted and transposed to Conover after several years, and it was eventually incorporated as such in 1877. The new German and Scotch-Irish settlers surely may have said, "Here we will make our home." By the early 1900s, Conover was about to come out of the mist. They built schools and a college, and wooden store shacks were replaced with sturdy brick buildings. A new passenger rail service provided the townspeople with vital links to cities across America. Images of America: Conover, a compilation of previously unpublished photographs, presents images of the businesses and people that created today's Conover.
Show Stopper
Set in a near-future England where the poorest people in the land must watch their children be taken by a travelling circus - to perform at the mercy of hungry lions, sabotaged high wires and a demonic ringmaster. The ruling class visit the circus as an escape from their structured, high-achieving lives - pure entertainment with a bloodthirsty edge. Ben, the teenage son of a draconian government minister, visits the circus for the first time and falls instantly in love with Hoshiko, a young performer. They come from harshly different worlds - but must join together to escape the circus and put an end to its brutal sport.
Finding Lost Words
The brokenness of this world inevitably invades our lives. But how do you maintain faith when overwhelmed by grief? When prayer goes unanswered? When all you have are questions, not answers? What do you say to God when you know he is in control but the suffering continues unabated? Is there any alternative to remaining speechless in the midst of pain and heartbreak? This book is about finding words to use when life is hard. These words are not new. They are modes of expression that the church has drawn on in times of grief throughout most of its history. Yet, the church in the West has largely abandoned these words--the psalms of lament. The result is that believers often struggle to know what to do or say when faced with distress, anxiety, and loss. Whether you are in Christian leadership, training for ministry, or simply struggling to reconcile experience with biblical convictions, Finding Lost Words will help you consider how these ancient words can become your own.
In the Approaches
‘Open yourself up again to all that terrible light and savage bliss and deafening reverberation ...’
Weaveworld
The Seerkind, a people who possess the power to make magic, have weaved themselves into a rug for safekeeping. Now, with the last human caretaker dead, a variety of humans vie for ownership of the rug.
