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Digital Cultural Transformation
The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual’s or an organization culture needs time to transform. This book offers students, institutions, and organisations innovative and interdisciplinary digital sociology tools to help build an adaptive, flexible, imaginative social mindset in order to cope with such a gap and to match a sustainable digital transformation (DT). By disrupting traditional linear approaches to understand the context into which business models are designed, institutions and students are challenged with innovative transdisciplinary holistic models gro...
Trust, Social Relations and Engagement
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Modelling in Public Health Research
This book analyses the development and use of mathematical models in public health research and policy. By introducing a life cycle metaphor, the author provides a unique perspective on how mathematical modelling techniques have increased our understanding of the governance of infectious risks in society.
New Labour Policy, Industrial Relations and the Trade Unions
New Labour was outwardly hostile to trade unions and their concerns. Yet the Blair government worked closely with the TUC on several key employment reforms. Steve Coulter analyses the dimensions of the often fractious Labour-union partnership and shows how the TUC pursued an 'insider lobbying' route to influence the shape of New Labour's policies.
Digital Marketing Strategies for Fashion and Luxury Brands
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
English Studies: The State of the Discipline, Past, Present, and Future
An accessible and wide-ranging consideration of concerns facing English Studies in its surrounding context of the university and society. The contributors to this volume seek to trace, in the face of current challenges, historical and contemporary debates surrounding English Studies.
A Cultural History of British Euroscepticism
Why are the British so Euro-sceptic? Forget about tedious treaties, party politics or international relations. The real reason is that the British do not feel European. This book explores and explains the cultural divide between Britain and Europe, where it comes from and how it manifests itself in everyday life and the academic world.
Technology and Intimacy: Choice or Coercion
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Crowdsourcing: Concepts, Methodologies, Tools, and Applications
With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.
National Policy in a Global Economy
This study offers an analysis of the UK's current economic policy options and a plan for improving life for ordinary citizens via a sensible and realistic understanding of governments' limited ability to manage economic performance. It provides a manifesto which political parties could immediately adopt to make life better for all.
