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Berangkat dari hasil pengamatan penulis terhadap beberapa brand yang menjadi pilihan dan disukai oleh konsumennya, buku ini menawarkan gambaran kepada pembaca tentang proses yang perlu dilalui oleh pemilik brand agar brand-nya dapat memancarkan aura dan terus menjadi pilihan bagi konsumennya.
Berlatar belakang praktisi dan akademisi bisnis, para penulis berupaya menggunakan pisau analisis manajemen umumnya untuk membedah, mengkaji, dan menawarkan inspirasi bagi siapa pun yang berminat mengkaji tema kepemimpinan. Topik-topik yang dibahas komprehensif, mulai dari membentuk kompetensi kepemimpinan diri, kepemimpinan dalam berjejaring dan bekeluarga, kepemimpinan di tataran organisasi, hingga kepemimpinan untuk negeri.
The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Heal yourself from the inside out Our immune systems can no longer be taken for granted. Current trends in public healthcare are disturbing: our increased air travel allows newly mutated bacteria and viruses to spread across the globe, antibiotic-resistant strains of bacteria outstrip the new drugs that are meant to fight them, deaths due to hospital-acquired infections are increasing, and the childhood vaccinations of our aging population are losing their effectiveness. Now more than ever, our well-being is at a dangerous crossroad. But there is hope, and the solution lies within ourselves. The Healing Self is the new breakthrough book in self-care by bestselling author and leader in integr...
Bvlgari’s new high jewelry collection pays tribute to the pioneering visions of indomitable women who blazed their own paths, broke boundaries, or shattered cultural norms. In keeping with the inspiration for the jewelry collec-tion, this book is an ode to women, as suggested by the female name “Magnifica.” This launch marks the start of a new chapter in a history filled with energy, impact, and daring creativity, with a collection of outstanding pieces at the height of High Jewelry, creativity, and artisanship, conveyed through exper-tise and craftsmanship. In a male-dominated world, Bvlgari’s muses have helped forge a new perception of women thanks to their courage, resilience, and...
People do great wrongs to each other all the time, sometimes deliberately, sometimes accidentally. Many within the fields of mental health are centrally involved in helping people to heal from traumatic events and to come to terms with wrongs done to them by others. However, there is surprisingly little in the way of guidance, few texts that situate healing from trauma or evildoing within a combined political and philosophical context. This book looks at how people, communities, and nations can address great wrongs and how they can heal from them - taking into consideration how differences in cultures, histories, and group expectations affect the possibilities for healing. The book examines ...
This book brings together social sciencists to create an interdisciplinary dialogue on the topic of social change as a cultural process. Culture is as much about novelty as it is about tradition, as much about change as it is about stability. This dynamic tension is analyzed in collective protests, intergroup dynamics, language, mass media, science, community participation, art, and social transitions to capitalism, among others contexts. These diverse cases illustrate a number of key factors that can propel, slow-down and retract social change. An emancipatory and integrative social science is developed in this book, which offers a new explanatory model of human behavior and thought under conditions of institutional and societal change.
Tails and Scales is a collection of three short stories-"Of Towers and Dragons," "Mermaid Confessions," and "How to Become a Mermaid." Each of these short stories can be read alone, but they are more fun to read together. Of Towers and Dragons What happens when Princess Sparrow decides to lock herself in the tower? Will a knight in shining armor pass the tests that she's set up? Will she be left stuck with Luca, the dragon charged with keeping unworthy suitors away? Would being stuck with a dragon be such a bad thing? Mermaid Confessions Nai'a (Dolphin in Hawaiian) is a realm protector. A special kind of mermaid that has a unique job-luring men to their death beneath the waves. To make matters worse, her human origins make her an outcast. After nearly two lonely centuries, she is left wondering, What if? How to Become a Mermaid So how did Eli go from being a preacher's dutiful daughter to a man-killing mermaid? Simple-she ran. At the insistence of her father, Eli runs away from an arranged marriage with the ruthless Duke Michaels. Disguised as Eliot, she finds herself on a ship where superstition is king. Find out what happens next when you read each of these stories.