Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Regular Army O!
“The drums they roll, upon my soul, for that’s the way we go,” runs the chorus in a Harrigan and Hart song from 1874. “Forty miles a day on beans and hay in the Regular Army O!” The last three words of that lyric aptly title Douglas C. McChristian’s remarkable work capturing the lot of soldiers posted to the West after the Civil War. At once panoramic and intimate, Regular Army O! uses the testimony of enlisted soldiers—drawn from more than 350 diaries, letters, and memoirs—to create a vivid picture of life in an evolving army on the western frontier. After the volunteer troops that had garrisoned western forts and camps during the Civil War were withdrawn in 1865, the regula...
Decentering America
This is an introduction for academics, students, and poltical analysts to some of the latest trends in the study and state of culture and international history: modernity, NGOs, internationalism, cultural violence, the 'Romance of Resistance', and the culture of diplomacy.
The Bonhoeffer Legacy
"Stephen Haynes, whose volume The Bonhoeffer Phenomenon probed the many conflicting ways in which Bonhoeffer has been understood by Christians for their own uses, now brings new clarity to the vexed and controversial question of Bonhoeffer's relationship to Jews and the Jewish people. Haynes's text analyzes the historical record and Bonhoeffer's maturing theology and offers an analysis of Bonhoeffer himself, his work, and his legacy for a generation learning from the Holocaust."--BOOK JACKET.
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives co...
Business Statistics
Help your students see the light. With its myriad of techniques, concepts and formulas, business statistics can be overwhelming for many students. They can have trouble recognizing the importance of studying statistics, and making connections between concepts. Ken Black's fifth edition of Business Statistics: For Contemporary Decision Making helps students see the big picture of the business statistics course by giving clearer paths to learn and choose the right techniques. Here's how Ken Black helps students see the big picture: Video Tutorials-In these video clips, Ken Black provides students with extra learning assistance on key difficult topics. Available in WileyPLUS. Tree Taxonomy Diag...
The Technology Management Handbook
If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business
From Immigrants to Ethnic Minority
While there is an extensive sociological literature concerning race relations, racial discrimination and the process of migration, this has tended to focus on snapshots at a given moment in time. There are few historical accounts of the development of black communities in Britain. This book will be the first social history of a black community in modern times which attempts to weave many aspects of life together to give a more comprehensive understanding of the lives of black people in Britain. The book will address the way peoples’ lives are constructed through racialized identities and how African Caribbean people in Leicester relate to the wider community. It provides an important contr...
