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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business
A comprehensive and accesible overview of the operation of the American criminal justice system. This handbook's extensive coverage of the criminal justice system in the U.S. makes it an important reference for students and scholars in criminal justice, law, and public policy.
This is an introduction for academics, students, and poltical analysts to some of the latest trends in the study and state of culture and international history: modernity, NGOs, internationalism, cultural violence, the 'Romance of Resistance', and the culture of diplomacy.
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First published in 1973, this is a radical interpretation, offering a unified explanation for the growth of Western Europe between 900 A. D. and 1700, providing a general theoretical framework for institutional change geared to the general reader.
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challeng...
"Stephen Haynes, whose volume The Bonhoeffer Phenomenon probed the many conflicting ways in which Bonhoeffer has been understood by Christians for their own uses, now brings new clarity to the vexed and controversial question of Bonhoeffer's relationship to Jews and the Jewish people. Haynes's text analyzes the historical record and Bonhoeffer's maturing theology and offers an analysis of Bonhoeffer himself, his work, and his legacy for a generation learning from the Holocaust."--BOOK JACKET.