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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
SUNDAY TIMES NUMBER ONE BESTSELLER 'The most important book of the year' Daily Mail The brilliant and provocative new book from one of the world's foremost political writers 'The anti-Western revisionists have been out in force in recent years. It is high time that we revise them in turn...' In The War on the West, international bestselling author Douglas Murray asks: if the history of humankind is one of slavery, conquest, prejudice, genocide and exploitation, why are only Western nations taking the blame for it? It's become perfectly acceptable to celebrate the contributions of non-Western cultures, but discussing their flaws and crimes is called hate speech. What's more it has become acce...
This is the most readable and thorough graduate textbook and reference for combinatorics, covering enumeration, graphs, sets, and methods.
Essays based on a monumental-sized photograph by preeminent visual artist Stan Douglas.
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Geological Society Memoir 52 records the extraordinary 50+ year journey that has led to the development of some 458 oil and gas fields on the UKCS. It contains papers on almost 150 onshore and offshore fields in all of the UK’s main petroliferous basins. These papers range from look-backs on some of the first-developed gas fields in the Southern North Sea, to papers on fields that have only just been brought into production or may still remain undeveloped, and includes two candidate CO2 sequestration projects. These papers are intended to provide a consistent summary of the exploration, appraisal, development and production history of each field, leading to the current subsurface understanding which is described in greater detail. As such the Memoir will be an enduring reference source for those exploring for, developing, producing hydrocarbons and sequestering CO2 on the UKCS in the coming decades. It encapsulates the petroleum industry’s deep subsurface knowledge accrued over more than 50 years of exploration and production.
Offshore Island Politics is a fascinating study of the constitutional and political development of the Isle of Man. The book analyzes three broad aspects of twentieth-century political development: constitutional progress towards self-government, elections and public policy and the changing role of the state in Manx society. One of the most important political changes the study addresses is the gradual ascendancy of the directly elected House of Keys in Manx politics. Offshore Island Politics concludes with a look at the final two decades of the century, a period of population growth and unprecedented prosperity for the small offshore island.
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