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Technology of today has advanced to the extent that doctors can diagnose diseases when patient is sitting at home watching tv, communicate with friends across the world in few seconds, pay bills just by clicking a button. Though the benefits are great but also one should consider or think about the complexities and dangers.
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
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Every person working today knows that a new economy is upon us - one marked by globalization, hyper-competition and the pace of technological change. Several key dynamics are driving the new economy, but none more so than the Internet. The new economy, in fact, is the Internet economy.