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Marketing in 2021
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Multidisciplinary Research, Volume-3
Technology of today has advanced to the extent that doctors can diagnose diseases when patient is sitting at home watching tv, communicate with friends across the world in few seconds, pay bills just by clicking a button. Though the benefits are great but also one should consider or think about the complexities and dangers.
Smart Services Summit
This book offers state-of-the-art descriptions of intelligent service innovations in industry, supported by novel scientific approaches. It gathers findings presented at the 3rd Intelligent Services Summit, which took place in Zurich in September 2020, and chiefly focused on the design and application of Digital Twin as an enabler for business development in the field of smart services. Divided into three parts, the book addresses the challenges involved in the successful development and implementation of smart services for industry and science, ranging from data management to product design and lifecycle management. The four main aspects covered are industrial challenges, value system design (how to integrate resources into service ecosystems to create value), value creation through value proposition (how to create value for ecosystem actors), and value capture (how to create value for ecosystem businesses). Given its scope, the book offers an essential guide for practitioners and advanced students alike.
Issue IV (Paperback)
The Borfski Press is an independent magazine and publisher that began in January 2016. We stand for radical free speech and expression through music, art, and writing. TBP publishes all art forms. Find ordering and submission information as well as additional content at www.TheBorfskiPress.com.
Contemporary Marketing Strategy
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Managing Radio
Managing Radio is the first detailed and comprehensive practical guide to all the essential elements of managing radio stations. It covers the management of public service, commercial and community radio stations and the wide range of new DAB, online, web and independent production opportunities. A useful text for students studying the theory and practice of managing radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station. Managing Radio provides useful practical advice, examples of contemporary radio management practices and case studies of management in action, backed up with references to wider academic reading in media, business and cultural studies.
